Social Media Officer at Elizabeth Maddeux

Location: Egbeda, Lagos

Description

• Our client in the pharmaceutical industry is seeking a creative and detail-oriented Social Media Officer to manage and grow our client’s online presence within the pharmaceutical industry.
• The ideal candidate will be responsible for creating engaging, compliant, and informative content that promotes brand awareness, educates the audience, and supports the company’s marketing and communication objectives while adhering to industry regulations.

Key Responsibilities
Social Media Management & Content Creation:

• Manage daily operations of the company’s social media platforms.
• Create and schedule approved, compliant, and educational content.
• Ensure all content aligns with brand guidelines and regulatory requirements.
• Monitor social media trends relevant to healthcare and pharmaceuticals.

Regulatory & Ethical Compliance:

• Ensure all posts comply with NAFDAC, advertising regulations, and company policies.
• Avoid unapproved product claims, off-label promotion, or misleading content.
• Work with Regulatory Affairs/Medical teams for content approval where required.
• Maintain records of approved content for audit purposes.

Engagement & Community Management:

• Respond to inquiries, comments, and messages in a timely and professional manner.
• Escalate product-related queries or adverse event mentions in line with pharmacovigilance procedures.
• Moderate discussions to protect brand reputation and ensure ethical engagement.

Health Education & Brand Awareness:

• Support health awareness campaigns and educational initiatives.
• Share approved public health information and company updates.
• Promote ethical brand visibility without direct product promotion where restricted.

Monitoring, Analytics & Reporting:

• Track social media performance metrics and engagement trends.
• Prepare periodic reports on reach, engagement, and sentiment.
• Recommend improvements based on data insights.

Reputation & Crisis Management:

• Monitor brand mentions and online sentiment.
• Flag and escalate potential reputation or compliance risks.
• Support crisis communication under management guidance.

Key Performance Indicators (KPIs)
Content & Compliance:

• Number of compliance or regulatory violations (target: zero).
• Percentage of content approved before publication (100%).
• Timeliness of content approval and posting.

Engagement & Growth:

• Growth in followers/subscribers.
• Engagement rate (likes, comments, shares).
• Response time to inquiries and messages.

Brand Awareness:

• Reach and impressions of social media content.
• Awareness campaign performance.
• Positive sentiment ratio.

Reporting & Insights:

• Accuracy and timeliness of performance reports.
• Actionable insights implemented.
• Improvement in engagement metrics over time.

Risk & Reputation:

• Number of escalated adverse event reports handled correctly.
• Crisis response time.
• Reduction in negative or misleading interactions.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Mass Communication, Pharmacy, Life Sciences, or a related field.
• 1–3 years of experience in social media management, preferably within healthcare or pharmaceutical industries.
• Proven experience managing multiple social media platforms.
• Basic understanding of pharmaceutical marketing regulations is an added advantage.

Skills & Competencies:

• Strong content creation and copywriting skills.
• Knowledge of social media management tools and analytics.
• Creative thinking with attention to detail.
• Good understanding of digital marketing trends.
• Excellent communication and interpersonal skills.
• Ethical mindset and respect for confidentiality and compliance standards.
• Ability to work onsite and manage multiple tasks effectively.

What We Offer

• Competitive salary - N150,000 - N200,000 monthly
• Opportunity to work within a reputable pharmaceutical organization.
• Professional growth and learning opportunities.
• Supportive and collaborative work environment.
• Hands-on experience in regulated industry marketing.