Social Media Officer / Content Creator at Excel and Grace Consulting

Role Summary

• We are seeking a creative and experienced Content Creator responsible for developing engaging, informative, and brand-aligned content that promotes the company's healthcare and hygiene products across multiple digital platforms.
• The ideal candidate will combine strong storytelling skills with an understanding of healthcare communication to drive brand awareness, audience engagement, and product visibility.

Key Responsibilities

• Develop, create, and publish high-quality content, including videos, graphics, articles, blogs, and social media posts.
• Produce educational and promotional content focused on healthcare, hygiene, and wellness products.
• Ensure all content aligns with the company's brand voice, messaging, and healthcare communication standards.
• Collaborate with marketing and sales teams to support campaigns, product launches, and business objectives.
• Plan, schedule, and maintain a consistent content calendar across all digital and social media platforms.
• Manage content distribution and optimize content for maximum engagement, reach, and visibility.
• Monitor, analyze, and report on content performance using relevant analytics tools, providing recommendations for improvement.
• Research industry trends, competitor activities, and audience preferences to keep content relevant and competitive.
• Ensure the accuracy, credibility, and compliance of all health-related information shared with the public.
• Support social media growth initiatives by creating audience-focused content that enhances brand awareness and customer engagement.

Requirements

• Minimum of 3 years' experience in content creation, digital marketing, or a related field.
• Experience within the healthcare, hygiene, pharmaceutical, or FMCG industry is an advantage.
• Strong creative writing, copywriting, and visual storytelling skills.
• Proficiency in content creation tools, graphic design software, video editing applications, and social media management platforms.
• Excellent understanding of social media trends, content marketing strategies, and audience engagement techniques.
• Strong organizational, communication, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.