Social Media Manager at Universal Human Resource Consult

Job Description

• We are looking for a bold, creative, and highly responsive Social Media & Content Manager to build their online presence into a vibrant, engaging, and viral brand.
• This is not a “post and schedule” role. You will own how theyshows up daily, creating content people relate to, react to, and share.
• You will turn everyday moments into stories, trends into opportunities, and conversations into community.

Responsibilities

• Develop and execute a strong content strategy
• Create engaging, relatable, and shareable content across platforms (Instagram, Twitter/X, TikTok, etc.).
• Identify and capitalize on trends, cultural moments, and real-time opportunities.
• Manage daily posting, scheduling, and platform optimization.
• Maintain a consistent and compelling brand voice across all channels.
• Ensure content quality, relevance, and timeliness.
• Actively respond to DMs, comments, and mentions in real time.
• Build and nurture an engaged online community.
• Turn users into advocates through interaction and storytelling.
• Jump on trends quickly and adapt them to the brand.
• Drive organic reach through creativity and timing.
• Monitor engagement metrics (reach, impressions, shares, saves).
• Analyze what works and double down on high-performing content.
• Continuously refine content strategy based on insights.

Requirements

• 2+ years experience in social media management or content creation.
• Strong understanding of social media trends and platform dynamics.
• Proven ability to create engaging and high-performing content.
• Experience managing brand accounts.
• Strong copywriting and storytelling ability.
• Ability to think fast and execute even faster.
• Creative instinct for what makes content go viral.
• Experience with content creation tools (Canva, CapCut, etc.).
• Deep understanding of internet culture and audience behavior.