Social Media Manager at SportyBet Nigeria

Job Overview:

• As a Social Media Manager focused on the Nigerian and Ghanaian markets, you will play a critical role in crafting and executing innovative social media strategies that resonate with our target audience.
• Your expertise in sports, particularly football, combined with a deep understanding of social media trends in the sports and betting landscape, will be key to driving brand awareness, user acquisition, and customer loyalty.

Key Responsibilities:

• Develop and implement social media strategies tailored to the Nigerian and Ghanaian markets, while aligning with SportyBet’s global brand vision.
• Produce compelling content for various social media platforms, with a strong emphasis on football culture and trends in Nigeria and Ghana.
• Engage actively with our community, responding to comments and queries in a manner that reflects local nuances and expressions.
• Leverage your deep knowledge of football, including local leagues, teams, players, and fan culture, to create content that genuinely connects with football fans.
• Stay ahead of industry trends through regular competitor analysis, and craft innovative social media campaigns targeted at football enthusiasts.
• Collaborate closely with the marketing team, ensuring social media efforts complement broader marketing campaigns.
• Edit and produce dynamic video content for platforms like TikTok, Shorts, Instagram, and Twitter, focusing on Nigerian and Ghanaian football.Manage social media budgets effectively, ensuring optimal resource allocation.
• Build relationships with influencers, sports personalities, and local football communities to boost brand visibility and engagement.

Requirements:

• Fluent in English, with excellent communication skills.
• Proven track record in managing social media for brands in the sports or betting industry.
• Extensive knowledge of football in Nigeria and Ghana, including local and national leagues.Skilled in social media management tools, analytics, and content creation software, including video editing.
• Creative and innovative in developing social media campaigns that appeal to football fans.Exceptional organizational skills, capable of multitasking in a fast-paced environment.
• Strong analytical skills, able to derive insights from data to inform strategies.
• Self-driven, proactive, and comfortable working independently.Knowledge of the sports betting and online gaming industry is a significant plus.