Social Media Manager (Spa, Health & Wellness) at Universal Human Resource Consult

Job Summary

• The Social Media Manager is responsible for developing, executing, and managing the organization's digital presence across various social media platforms to increase brand awareness, customer engagement, community growth, and revenue generation.
• The role combines creativity, strategic thinking, content development, data analysis, and digital marketing expertise to position the company as a leading brand within the Spa, Beauty, Wellness, Cosmetics, and Personal Care industry.
• The Social Media Manager will create compelling brand stories, manage online communities, execute digital campaigns, collaborate with influencers, monitor market trends, and analyze performance metrics to optimize engagement and conversion.
• The successful candidate will ensure that all digital communications reflect the company's values, premium customer experience standards, and commitment to beauty, wellness, and self-care.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business objectives.
• Create monthly and quarterly content calendars across all digital platforms.
• Establish social media goals focused on brand awareness, engagement, customer acquisition, and sales growth.
• Develop strategies to increase followers, website traffic, bookings, and product sales.
• Monitor industry trends, competitor activities, and emerging digital opportunities.
• Maintain consistent brand voice and visual identity across all platforms.
• Create engaging content including:
  • Social media posts
  • Videos/Reels/TikTok content
  • Stories
  • Educational wellness content
  • Product highlights
  • Customer testimonials
  • Behind-the-scenes content
  • Promotional campaigns
• Develop storytelling content that communicates the brand's values and customer experience.
• Collaborate with photographers, videographers, designers, and beauty professionals.
• Ensure all content reflects professionalism, creativity, and industry standards.
• Manage content approval processes and publishing schedules

Qualifications

• Interested candidates should possess a Bachelor's Degree or HND with 4-8 years experience.