Social Media Manager at Pandora Agency Limited

Job Description

• Conceptualize and deliver creative and engaging social media strategies.
• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr, and YouTube, adapting content to suit different channels and audiences.
• Oversee, plan, and deliver content across different platforms using scheduling tools.
• Create and/or coordinate original and engaging multimedia content across multiple social platforms
• Develop, launch, and manage new competitions and campaigns that promote your accounts' and brands assigned.
• Form key relationships with influencers across social media platforms
• Understanding your audience by undertaking audience research
• Manage and facilitate social media communities by optimizing content to further encourage community interaction and engagement
• Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and all relevant social media platform insights
• Identify consumer trends to help with planning social media campaigns.
• Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity
• Recommend improvements to increase accounts' performance.
• Set targets to increase brand awareness and increase customer engagement and loyalty.
• Manage, motivate, and train junior staff such as social media executives or assistants
• Manage and track budgets for social media activities.
• Educate other staff on the use of social media and promote its use within your company (in-house roles)
• Encourage collaboration across teams and departments
• Regularly liaise with clients via telephone, email, conference calls, or face-to-face

Working hours

You'll usually work normal office hours, 8:30 am to 4:30 pm, Monday to Friday. However, you may work longer hours, including evening and weekend work, if required for an account.

This is a Hybrid, Full-time role.

What to expect

• You'll usually be office based but may sometimes visit and or work from clients' locations or attend relevant networking events and conferences.
• The role can be challenging, as it is a continuously changing and fast-paced sector, but also rewarding.

Skills

You'll need to have:

• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Knowledge and understanding of algorithms and search engine optimisation
• Creative skills for contributing new and innovative ideas
• Strong communication and people skills for articulating ideas to colleagues and clients
• Leadership qualities to lead and motivate a team
• Excellent team working, collaboration, and networking skills
• Organisational skills, with the ability to prioritise and work across multiple projects
• Project and campaign management skills
• The ability to work well under pressure in order to meet deadlines
• Skills in data analysis and interpreting statistics
• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
• An eye for detail and the ability to work accurately
• Motivation and commitment.