Social Media Manager at iRecruiters Africa Limited

Job Description

Our client, a distinguished retail company specializing in the distribution of luxury drinks and beverages, is seeking to hire a Social Media/SEO Specialist. The ideal candidate will be responsible for driving business growth by forging strategic partnerships, expanding the client base, and identifying new business opportunities.

The ideal candidate is a creative, digitally savvy individual with a passion for storytelling, social media, and design. 

Job Responsibilities:

• Manage and grow social media accounts, including Instagram, Facebook, and Pinterest. 
• Create engaging and visually appealing content (photos, videos, graphics) that reflects the brand’s ethos. 
• Schedule posts, track performance, and engage with followers to build a loyal online community. 
• Respond to inquiries and comments in a timely and professional manner to foster customer relationships. 
• Collaborate with the creative team to develop compelling content for social media platforms, websites, and email campaigns. 
• Use basic photography and editing skills to showcase homeware and accessories in aesthetically pleasing ways. 
• Stay up-to-date on social media trends to create innovative and relevant content. 
• Assist in planning and executing digital marketing campaigns aligned with product offerings. 
• Work closely with the marketing team to implement targeted online advertising (Google Ads, social media ads) to drive traffic and sales. 
• Monitor and report on campaign performance, providing insights for optimization. 
• Help craft narratives that share stories resonating with customers. 
• Collaborate on email newsletters and other digital marketing materials highlighting new arrivals, promotions, and brand updates. 
• Engage with customers through social media and other digital platforms, addressing their questions and feedback. 
• Gather insights from customer interactions to improve the online presence and marketing strategies. 
• Communicate valuable feedback and insights to the management team. 
• Conduct market research to stay informed on industry trends, competitor activity, and customer preferences. 
• Suggest creative marketing ideas based on research to enhance brand visibility and customer engagement. 
• Work alongside the sales and marketing teams to ensure digital efforts align with in-store promotions and overall business goals. 
• Support in-store events and promotions through digital promotion and live social media coverage when needed. 

Job Requirements:

• BSc in Marketing, Communications, Social Science, or a related field. 
• Proven experience managing social media platforms and content creation. 
• Strong photography and basic editing skills. 
• Excellent written and verbal communication skills with a flair for storytelling. 
• Proficiency in digital marketing tools, including social media schedulers, Google Analytics, and ad platforms. 
• Keen interest in homeware, design, and lifestyle products. 
• Basic knowledge of design software (e.g., Canva, Photoshop) is an advantage. 
• Ability to work in a fast-paced, collaborative environment with attention to detail.