Social Media Manager / Content Creator at Hplink Travels and Tours Limited

Key Responsibilities

• Develop and implement a social media strategy to increase brand awareness and engagement.
• Manage and grow social media accounts across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Create, schedule, and publish engaging content (text, images, videos, and ads).
• Monitor social media trends, analytics, and competitor activities to optimize content and strategy.
• Respond to comments, messages, and customer inquiries in a timely and professional manner.
• Collaborate with the marketing team to ensure brand consistency across all digital platforms.
• Plan and execute social media advertising campaigns for maximum reach and conversion.
• Track performance metrics and prepare reports on campaign effectiveness.

Requirements

• Proven experience as a Social Media Manager or similar role.
• Strong knowledge of social media platforms, trends, and best practices.
• Excellent content creation and copywriting skills.
• Proficiency in social media management tools (Hootsuite, Buffer, Meta Business Suite, etc.).
• Basic knowledge of graphic design tools (Canva, Photoshop, etc.) is a big plus.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Excellent communication and teamwork skills.