Social Media Manager/Analyst at Domfas International Leadership Academy (Domfas ILA)

Job Overview:

The Social Media Manager/Analyst at Domfas International Leadership Academy will be responsible for developing, executing, and optimizing the Academy’s digital presence across all major social media platforms. This role blends creativity with analytical thinking to grow the institution’s visibility, engagement, and reputation. The ideal candidate will be passionate about education, leadership, and community impact, and capable of telling compelling stories through content that reflects Domfas’ vision of raising ethical and transformational leaders.

Key Responsibilities:

Content Creation & Management

• Develop and manage a monthly content calendar aligned with academic themes, events, student life, and institutional values.
• Create high-quality, engaging, and trend-aware content (text, graphics, photos, videos) for platforms including Facebook, Instagram, Twitter/X, LinkedIn, YouTube, and TikTok.
• Coordinate live coverage of school events, workshops, and student showcases.
• Ensure consistent brand tone and visual identity across all channels.

Strategy & Campaigns

• Design and execute targeted social media campaigns that promote enrollment, events, achievements, and programs (e.g., leadership development, civic education, alumni spotlights).
• Collaborate with the marketing and academic teams to align social strategies with school-wide goals.

Analytics & Reporting

• Track, analyze, and report key performance indicators (KPIs) for all social media channels, using tools like Meta Insights, Google Analytics, and others.
• Generate monthly reports on follower growth, engagement rates, reach, and campaign performance.
• Use data to inform strategy, test new approaches, and refine existing practices for maximum impact.

Community Engagement

• Monitor messages, comments, and tags, ensuring timely, courteous, and informative responses.
• Foster a positive and interactive online community among students, parents, alumni, and the broader public.
• Identify and engage with key influencers, educators, and organizations aligned with the Academy's mission.

Reputation Management

• Stay informed about online trends and issues that may affect the school’s image.
• Escalate sensitive issues and contribute to crisis communication planning when necessary.

Innovation & Development

• Stay updated on social media trends, platform updates, and emerging digital tools.
• Propose and implement new formats, features, or campaigns to enhance digital impact and audience engagement.

Qualifications & Skills:

• Bachelor’s degree in communications, Marketing, Digital Media, or a related field.
• 2+ years of experience in social media management, preferably in the education or non-profit sector.
• Strong writing, editing, and storytelling skills with attention to grammar and tone.
• Proficiency in design and scheduling tools (Canva, Adobe Suite, Buffer, Hootsuite, etc.).
• Analytical mindset with experience in interpreting social media metrics and making data-driven decisions.
• Video editing and content creation experience is a strong advantage.
• Passion for education, leadership, and community development.

Core Competencies:

• Creativity and innovation
• Strategic thinking
• Detail orientation
• Time management and adaptability
• Emotional intelligence and communication skills
• Team collaboration and independent initiative