Social Media Manager at AFARI Travels & Tours Limited

Expectations

• We are looking for a talented Social media manager to administer our social media accounts (Instagram, Facebook, Google Business, Snapchat, Tiktok, LinkedIn and Business Directories).
• You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
• As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic, customer engagement and sales.

Core Functions

• Performing research on current benchmark trends and audience preferences
• Designing and implementing social media strategy to align with business goals
• Setting specific objectives and reporting on ROI

Functions

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

• Proven work experience as a Social media manager
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

Monthly Milestone Bonus

• The following are mandatory and consistent with your performance evaluation.
• Deliver all creative content for the social media calendar. 
• Generate 50 leads from social media space.
• Submit reports on social media platforms’ development – analytics, engagement, conversion, sales & growth.
• 30 Social Media Sales Conversion. 
• If superscripts A, B, and (C or D) are distinction rated, a “Milestone Bonus” is awarded for the month.

Additional Perks

• Compensation under the Work Time and Holiday Work Policy
• Sales commission is awarded on closed business opportunities.
• A sales bonus is granted on every N5,000,000.00 closed transaction.
• Employee discounts on tour packages