Social Media Expert at Inspire Vocational Academies

Responsibilities
Social Media Management:

• Manage and oversee daily activity on social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc.).
• Monitor and respond to comments, messages, and interactions in a timely and brand-consistent manner.

Analytics & Reporting:

• Track social media metrics (e.g., engagement, reach, follower growth, website traffic)

Trend Research & Innovation:

• Stay up-to-date with current social media trends, tools, platforms, and best practices.
• Experiment with new formats, trends, and technologies to stay competitive.
• Content Creation & Copywriting: Ability to craft compelling and engaging content that resonates with target audiences.
• Creativity: Must be able to edit videos, Develop original ideas, create graphics, and multimedia content.
• Communication: Excellent verbal and written communication skills to interact with the audience and stakeholders.
• Social Media Expertise: In-depth knowledge of social platforms, their algorithms, and tools (e.g., Hootsuite, Buffer).
• Project Management: Strong organizational skills to manage content calendars, deadlines, and multi-platform campaigns.
• Adaptability: Ability to quickly adapt to changes in social media trends, algorithms, and industry practices.
• Problem-Solving: Ability to handle crises and respond strategically to negative or unexpected events.

Qualifications

• Education: A degree in Marketing, Communications, Business, or a related field is often preferred but not always required.
• Experience: Proven work experience as a Social Media Manager or a similar role.
• Tools: Familiarity with social media management tools (e.g., Sprout Social, Hootsuite), and content creation tools (e.g., Canva, Adobe Creative Suite).

Career Growth Opportunities:

• Senior Social Media Manager: Leading larger campaigns and strategy development.
• Digital Marketing Manager: Overseeing broader digital marketing strategies beyond social media.
• Content Director: Managing the content creation process across all digital platforms.
• Social Media Consultant: Offering strategic guidance to clients on social media practices.