Social Media Executive at Rosaab International

• Developing a social media strategy that fits with the marketing strategy for the business.
• Responsible for helping the company to reach its target audience by delivering both useful and appealing online information about our company services.
• Analyzing the company’s digital marketing plan and social media strategy and making recommendations for improvements.
• Creating social media calendars, developing content and sharing on all company social networks and monitor engagement.
• Measure web traffic to content (e.g., conversion and bounce rates)
• Using social media marketing tools to create and strengthen the company’s brand.
• Identify customers’ needs and gaps in our content and recommending new topics.
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
• Write clear marketing content to promote our products/services.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.

• Liaise with production, marketing and design teams to properly illustrate our products & services.
• Share any lead with the business development team for prompt follow up.

• Ensure consistency in style, fonts, images and tone across all social media platforms.
• Ensure the organizations website is updated.

• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities such as viral media.
• Maintain technical knowledge by attending workshops and participating in professional societies.

Qualification & Skills

• Candidate must be a graduate.
• Proven work experience of at least 3 years as a content creator or social media manager.
• Knowledge of SEO
• Knowledge and use of social media platforms (LinkedIn, Instagram, Facebook)

• Digital Marketing & Graphic Design
• Brand / Product Marketing
• Content writing and development
• Research skill
• Exceptional creativity and innovation
• Accuracy and attention to detail
• Excellent writing and verbal communication skills
• Team working ability