Social Media Executive at Blowfish Hotel

Job Description

• We are looking to hire a Social Media Specialist to support our dynamic team of specialists and designers.
• The Social Media Specialist will work across project teams and closely with Communications Specialists and Designers to develop and create content on all social media channels, including Facebook, Twitter, Instagram, LinkedIn and YouTube, to create a following by managing client deliverables and day-to-day company activities.

Responsibilities

The Social Media Specialist will:

• Oversee day-to-day management of campaigns and ensure brand consistency.
• Facilitate scaling brand and company awareness through various social media channels.
• Work with Specialists to create and implement social media strategies monthly.
• Supervise all aspects of social media interaction between clients and the company and ensure a positive customer service experience.
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn.
• Ensure progress on all platforms using analytical tools such as Google Analytics.
• Oversee creating and implementing the monthly editorial calendar, objectives and initiatives.

Requirements

The ideal candidate must have the following minimum qualifications:

• Bachelor's Degree in Business, Marketing, Journalism, Public Relations or a related field.
• 2 - 5 years of social media management experience.
• Proficient in using multi-social posting programs such as Hootsuite and HubSpot.
• Strong computer skills using Microsoft Office and Adobe Suites.
• Professional certification in Google Analytics is strongly preferred.
• General knowledge of Search Engine Optimization and internet ranking for web content.
• Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
• Ability to manage and supervise diverse employees and simultaneously work toward many company initiatives at once.