Product Manager — Wearables (Smartwatches & Fitness Bands) at Total Data Limited

Job Summary

The Product Manager, Wearables will own the full product lifecycle for wearables in Nigeria. This includes market validation, feature prioritization, pricing, channel rollout, and driving product improvements based on local user feedback.

Key Responsibilities

• Market Research & Personas: Identify target segments (students, drivers, fitness users), feature priorities (battery life, health tracking, local language support), and price sensitivity.
• Roadmap & Localization: Define device feature sets, languages, watch faces, and app integrations tailored to the Nigerian market.
• Pilot & Trials: Conduct pilot programs with retailers, corporate partners, or community groups to validate features and collect usage data.
• Integration & App Feedback: Collaborate with engineering/partners on app reliability, firmware updates, and OTA processes; collect crash and bug reports from the field.
• Channel Enablement: Prepare retail demo kits, training materials, user guides, and FAQs for stores and service centers.
• Commercial Tactics: Define bundles, subscription or app-based value offers, and pricing tiers.
• After-Sales & Data: Monitor returns, defect patterns, and app store reviews; drive fixes and communicate roadmap updates to field teams.
• Reporting: Provide weekly and monthly insights on sales, active users, churn, and feature requests.

Requirements

• Degree in Computer Science, Electronics, Business, or a related field.
• 3–5 years of product management or technical product experience in wearables, IoT devices, or consumer electronics in Nigeria/West Africa.
• Understanding of wearable sensors, Bluetooth, companion apps, and OTA update processes.
• Ability to run pilot programs, analyze user telemetry, and translate insights into product improvements.
• Strong cross-functional skills to collaborate with engineering, supply chain, marketing, and support teams.
• Data literacy (Excel, basic analytics); experience with analytics for active users preferred.
• Fluent in English; Hausa or French is a plus.
• Willingness to travel for field visits.