Social Media / Digital Officer at Khenpro Global Services

Job Summary

• The Social Media/Digital Marketing Officer is responsible for managing the pharmacy’s online presence, driving brand awareness, increasing customer engagement, and supporting sales through effective digital strategies.
• The role involves creating health-related content, promoting in-store services, engaging customers across social platforms, and ensuring consistent brand representation.

Key Responsibilities
Social Media Management:

• Plan, create and publish engaging posts across Instagram, Facebook, TikTok, X (Twitter), WhatsApp Channel, and other platforms.
• Develop weekly/monthly social media calendars.
• Create pharmacy-appropriate content (health tips, product highlights, promotions, awareness days).
• Respond to comments, DMs, inquiries, and reviews promptly and professionally.
• Monitor trends relevant to healthcare, wellness, and retail pharmacy.

Content Creation:

• Design eye-catching graphics, videos, reels, and product photography.
• Create educational content on medications, supplements, health conditions, and pharmacy services (under pharmacist guidance where needed).
• Write captions and copy that reflect the brand tone.

Digital Marketing & Sales Support:

• Run targeted ads (Facebook/Instagram Ads, Google Ads) to boost pharmacy visibility and drive sales.
• Promote new products, price deals, and in-store/online services.
• Collaborate with the sales team to push high-demand or seasonal products.

Website & E-Commerce Support (if applicable):

• Upload products and maintain accurate descriptions, prices, and photos.
• Track online orders and coordinate with the store for timely fulfillment.
• Monitor web analytics (traffic, engagement, conversions).

Customer Engagement & Brand Building:

• Manage WhatsApp Broadcast/WhatsApp Business for customer outreach.
• Build and grow online community engagement.
• Work with pharmacists to generate trusted health information for the customer base.

Requirements

• Bachelor’s Degree in Marketing, Mass Communication, Digital Media, or related field (preferred).
• 1 - 3 years of experience in social media/digital marketing.
• Experience in a retail pharmacy, FMCG, or healthcare environment is an added advantage.