Social Media Associate at Termii

Role Summary:

• We’re looking for a creative, trend-savvy, and results-driven Social Media Associate to bring Termii’s brand story to life across all digital platforms.
• You’ll be the voice behind our social presence, crafting engaging content, building meaningful online communities, and driving conversations that strengthen our brand visibility and customer engagement.
• This role is perfect for someone who loves experimenting with content formats, understands platform algorithms, and is passionate about creating scroll-stopping moments.

Key Responsibilities:

Social Media Management

• Manage Termii’s social media accounts (X/Twitter, LinkedIn, Instagram, etc.) — including planning, scheduling, posting, and community engagement.
• Develop and execute a social media calendar that aligns with marketing campaigns, product launches, and brand initiatives.
• Respond promptly to comments, mentions, and direct messages to foster community engagement.
• Monitor and report on social media trends, audience behaviors, and competitive activities to guide content strategy.

Social Media Content Creation & Curation

• Create high-quality, engaging, and on-brand social content, including captions, short-form videos, graphics, and stories.
• Collaborate with designers, videographers, and external vendors to produce multimedia content that resonates with our target audience.
• Repurpose blog posts, customer stories, and campaign materials into social-first formats.

Analytics & Optimization

• Track and analyze key performance metrics (engagement, reach, clicks, conversions) and prepare regular reports.
• Work closely with the Brand & Marketing team to ensure consistent brand voice and messaging across channels
• Use insights to optimize content strategy and improve campaign effectiveness.
• Experiment with new content types, formats, and posting times to maximize engagement.

Qualifications & Skills:

• Bachelor’s degree in Communications, Marketing, Media Studies, or related field.
• 2+ years of social media management experience (internship experience counts).
• Strong understanding of social media algorithms, trends, and content best practices.
• Excellent writing, editing, and storytelling skills.
• Proficiency with social media tools (Hootsuite, Buffer, Sprout Social) and analytics dashboards.
• Experience creating content using Canva, Adobe Creative Suite, or similar design tools is a plus.
• Proactive, creative, and detail-oriented with a growth mindset.