Social Media and Marketing Manager at Suacasa

Job Description

• We are looking for a dynamic and experienced Social Media and Marketing Manager to develop and implement effective marketing strategies that enhance our brand visibility and drive sales of our luxury properties.
• The ideal candidate will possess a strong background in both digital and physical sales and have an in-depth understanding of social media platforms as marketing tools.

Key Responsibilities
Marketing Strategy Development:

• Design and implement comprehensive marketing strategies for luxury apartment sales, both online and offline.
• Utilize market research and analysis to identify trends and opportunities for brand positioning.

Social Media Management:

• Develop, curate, and manage engaging content across all social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Monitor, analyze, and report on social media performance metrics, adjusting strategies as necessary to maximize engagement and reach.

Campaign Management:

• Plan, execute, and oversee marketing campaigns, including promotions, events, and advertising, ensuring alignment with brand standards.
• Collaborate with external agencies and vendors for the design and execution of marketing materials.

Sales Coordination:

• Work closely with the sales team to create marketing collateral and tools that effectively convey product benefits and features.
• Manage inquiries and leads generated from marketing efforts, ensuring timely follow-up and customer engagement.

Content Creation:

• Create compelling marketing materials, including brochures, presentations, and website content that highlight our luxury properties.
• Develop storytelling initiatives that enhance brand narrative and resonate with target audiences.

Brand Management:

• Ensure consistent brand messaging across all platforms and materials.
• Monitor and manage brand reputation through proactive engagement and response strategies.

Budget Management:

• Allocate and manage the marketing budget effectively, ensuring optimal return on investment (ROI) for marketing activities.
• Track expenditures and analyze the effectiveness of different marketing channels.

Key Performance Indicators (KPIs):

• Increase in brand awareness and social media engagement metrics (likes, shares, comments).
• Growth in lead generation and conversion rates attributed to marketing efforts.
• Number of successful marketing campaigns executed and their impact on property sales.
• Achievement of sales targets aligned with marketing initiatives.
• Customer satisfaction ratings and feedback from inquiries and sales processes.

Qualifications / Experience

• Minimum of 6 years of marketing experience, specifically in real estate or luxury product sales.
• Proven track record of managing successful marketing campaigns and social media strategies that lead to increased sales.
• Experience in using CRM and marketing automation tools is a plus.
• Bachelor's Degree in Marketing / Communications / Business, or a related field is preferred.

Competencies:

• Strong understanding of digital marketing principles and social media trends.
• Proficient in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Creative thinker with an eye for detail and design.
• Strong organizational and multitasking skills.