Social Media and Content Associate at First Excelsia

Are you passionate about content creation, digital storytelling, and social media growth? We are looking for a creative, trendy, and detail-oriented Social Media & Content Associate to help grow our digital presence through engaging content, community engagement, and strategic storytelling.

Responsibilities

• Create engaging and visually appealing content for Instagram, TikTok, Pinterest, and other digital platforms including reels, graphics, carousels, captions, and short-form videos.
• Capture behind-the-scenes moments, studio activities, events, and day-to-day brand experiences for real-time and curated content.
• Support campaign shoots, content productions, lookbooks, and collection teasers.
• Edit short-form videos and social media content for regular posting and audience engagement.
• Develop and maintain content calendars aligned with campaigns, product launches, promotions, and cultural moments.
• Schedule and publish content consistently across all social media platforms.
• Monitor social media engagement, audience growth, platform performance, and content reach to optimize strategies and improve visibility.
• Research trends, viral content, digital tools, algorithms, memes, and cultural moments relevant to the brand’s audience and positioning.
• Support influencer collaborations, community partnerships, and content-sharing initiatives.
• Build and maintain a strong, engaging, and culturally relevant brand voice across digital platforms.
• Collaborate with internal teams on campaign rollouts, newsletters, customer communications, and marketing initiatives.
• Provide live content coverage during events, pop-ups, product launches, and other brand activations.
• Maintain organized folders for content drafts, raw footage, edited materials, campaign assets, and brand resources.
• Prepare weekly and monthly social media reports covering engagement, follower growth, conversions, reach, and campaign performance.
• Track influencer collaborations, reposts, press mentions, and partnership activities for proper documentation and follow-up.
• Demonstrate creativity, strong attention to detail, problem-solving ability, adaptability, and excellent storytelling skills in executing tasks.
• Effectively manage multiple projects, deadlines, and content schedules in a fast-paced environment.

Requirements

• Bachelor’s Degree, HND, or equivalent qualification.
• Minimum of 5 years work experience.
• At least 3 years experience in social media management and content creation.
• Strong understanding of social media platforms, content trends, and audience engagement strategies.
• Experience with video editing, content creation tools, and visual storytelling.
• Excellent communication, interpersonal, and organizational skills.
• Strong documentation, reporting, and time management abilities.
• Ability to analyze social media performance metrics and generate actionable insights.
• Creative mindset with the ability to develop engaging and brand-aligned content ideas.
• Ability to work collaboratively and thrive in a dynamic creative environment.