Senior Social Media Manager (Online Brand Communication Manager) at FMR AGENCY

Overview

• ‎FMR Agency is recruiting a strategic and results-driven Online Branding Team Lead to drive brand visibility, audience engagement, and digital growth for a dynamic organization.
• ‎The ideal candidate will be responsible for leading the social media team, developing and executing digital branding strategies, and ensuring consistent brand positioning across all online platforms.This role requires a creative and analytical professional who can combine storytelling, audience engagement, and performance insights to achieve measurable business outcomes.
• ‎Ultimately, you will strengthen the company's online presence, increase audience engagement, and drive sustainable brand growth through innovative digital marketing and branding initiatives.

‎‎Key Responsibilities

• Lead, supervise, and manage the Social Media Team to deliver high-quality content and campaigns.
• Develop and implement comprehensive social media and online branding strategies aligned with business objectives
• Manage brand voice, messaging, and consistency across all digital platforms
• Drive audience growth, engagement, and community development through innovative campaigns
• Analyze social media and digital performance metrics to identify opportunities for improvement
• Oversee content planning, content calendars, and campaign execution across multiple channels
• Manage paid social campaigns, influencer partnerships, and community engagement initiatives
• Monitor industry trends, competitor activities, and emerging digital platforms to maintain brand relevance
• Collaborate with marketing, design, content, and product teams to ensure cohesive brand communication
• ‎Support brand reputation management and respond effectively to online engagement challenges
• Provide regular performance reports and strategic recommendations to leadership

‎‎Requirements

• Minimum of HND or Bachelor's Degree in Marketing, Communications, Business Administration, or a related field
• Minimum of 3–5 years proven experience managing social media and online branding for established brands
• ‎Demonstrated experience contributing to the growth of recognized brands within telecommunications, banking, technology, FMCG, or similar industries (Brands like MTN, Opay, Moniepoint, Glo, Fairmoney etc)
• Proven track record of increasing brand visibility, audience engagement, and business impact through digital channels
• Experience leading and managing creative or social media teams
• ‎Strong understanding of social media management platforms, analytics tools, and digital marketing best practices
• Experience working in fast-paced and performance-driven environments

‎‎Key Competencies:

• ‎The ideal candidate must demonstrate
• ‎Strong social media strategy and online branding expertise
• Excellent leadership and team management capability
• Strong content planning and campaign management skills
• ‎Data-driven decision-making and analytical thinking
• Excellent written and verbal communication skills
• Strong understanding of paid advertising, content strategy, and digital trends
• Ability to interpret performance data and translate insights into actionable strategies
• Creativity, innovation, and strong problem-solving ability
• High level of organization, accountability, and attention to detail
• Ability to manage multiple projects and deadlines effectively.