Senior Media Planner at Noemdek Limited

Details

• The candidate will be required to identify and reach target audiences, as well as evaluate campaign success.
• To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research, good understanding, and usage of media analytic tools, and a willingness to follow media trends are essential.
• Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

Job Description

• Undertake, collate and analyze market data using specialist industry tools and resources
• Identify target audiences and understand their behavior and habits
• Determine the best media outlet mix for our campaigns
• Optimize ad campaigns according to geographic exposure, frequency, periods and more
• Allocate budgets and monitor costs
• Evaluate the success of media strategies and campaigns
• Work with the client and the account team to understand the client’s business objectives and advertising strategy
• Liaise with the creative agency team, client and consumers to develop media strategies and campaigns
• Work on several projects at the same time, often for different clients.
• Undertake research
• Work with colleagues, other departments and media buyers either in-house or in a specialist agency
• Make and maintain good contacts with media owners, manage client relationships to build respect, and gain trust in your judgment.
• Proofread advertisement content before release and maintain detailed records

Requirements

• Proven experience as a Media Planner/Buyer
• Broad knowledge of media channels
• Proven experience as Media Planner/Buyer or similar role in a  media Agency; Familiarity with media-buying, planning, and research
• Familiarity with campaign evaluation metrics and media buying
• Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS, comScore, Bionic)
• Excellent communication and teamwork skills
• An analytical mind with an aptitude for statistics and math
• Strong decision-making skills
• Interest in following advertising and media trends
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills

Qualifications

• Graduate degree from a leading institution with 3 - 6 years of experience with a Media Planning/Buying Agency
• Outstanding  communication, negotiations, and analytical skills
• Proven success in managing complex and large-scale media budgets locally and Internationally in a senior position
• Excellent communication and teamwork skills
• Professional member of NIPR/APCON/MIPAN
• PMP certification is also a plus
• Proficiency in Excel, Word, PowerPoint.