Noemdek's advisory practice was established to support international strategic advisory firms with relevant local expertise. We are able to deliver on our promise to our partners because we have a strong team of people trained at some of the world's top universities who have immersed themselves in the Nigerian business community.
In addition to partnering...
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The candidate will be required to identify and reach target audiences, as well as evaluate campaign success.
To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research, good understanding, and usage of media analytic tools, and a willingness to follow media trends are essential.
Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.
Job Description
Undertake, collate and analyze market data using specialist industry tools and resources
Identify target audiences and understand their behavior and habits
Determine the best media outlet mix for our campaigns
Optimize ad campaigns according to geographic exposure, frequency, periods and more
Allocate budgets and monitor costs
Evaluate the success of media strategies and campaigns
Work with the client and the account team to understand the client’s business objectives and advertising strategy
Liaise with the creative agency team, client and consumers to develop media strategies and campaigns
Work on several projects at the same time, often for different clients.
Undertake research
Work with colleagues, other departments and media buyers either in-house or in a specialist agency
Make and maintain good contacts with media owners, manage client relationships to build respect, and gain trust in your judgment.
Proofread advertisement content before release and maintain detailed records
Requirements
Proven experience as a Media Planner/Buyer
Broad knowledge of media channels
Proven experience as Media Planner/Buyer or similar role in a media Agency; Familiarity with media-buying, planning, and research
Familiarity with campaign evaluation metrics and media buying
Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS, comScore, Bionic)
Excellent communication and teamwork skills
An analytical mind with an aptitude for statistics and math
Strong decision-making skills
Interest in following advertising and media trends
Excellent communication and negotiation skills
Organizational and multitasking abilities
Attention to detail
Critical thinking skills
Qualifications
Graduate degree from a leading institution with 3 - 6 years of experience with a Media Planning/Buying Agency
Outstanding communication, negotiations, and analytical skills
Proven success in managing complex and large-scale media budgets locally and Internationally in a senior position
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