Senior Marketing Manager at Waya Multilink

RESPONSIBILITIES:

• Establish effective working relationships with sales and agency leadership to ensure that our products and  services are implemented through sales enablement and marketing demand generation programs
• Provide feedback into product development and service offers and participates in their development;  collaborate to create, launch and track performance of product and service offerings in our markets
• Develop and deliver appropriate field sales enablement tools
• Develop, establish and maintain marketing strategies to meet organizational objectives.
• Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the
• Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.
• Articulate product and service offerings, key benefits and messages for use by sales and marketing
• Work with Consulting and Sales to cultivate reference accounts for products and services; identify
•  Client success stories and work with marketing to create appropriate case studies and collateral
•  Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds
• Drive campaign management for client acquisition programs across multiple channels
•  Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• Provide assistance on press releases, contributed articles, presentations, events, and conferences
• Create effective, compelling positioning, messaging, and sales tools that are understood and used

REQUIREMENTS

• Knowledge of market research practices and techniques
• Knowledgeable on principles, practices and techniques of marketing strategies
• Experience analyzing data
• Proficient computer skills
• Budget and cost analysis experience
• Knowledge of social media platforms
• Project management experience
• Experience running large scope projects with cross-over departments and large teams
• Degree in Marketing or related field
• Search Engine Optimization (SEO) certified