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  • Posted: Sep 2, 2020
    Deadline: Not specified
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    WAYA is a multi-purpose messaging, social media and mobile payment developed by WAYA Multi-link Limited in November 2018. WAYAApp is designed to ease the problems of transactions in Nigeria. We are committed to providing a cashless and secured mobile application that assist businesses, individuals and non-profit organizations in operating sustainably around the world at large.
    Read more about this company

    Senior Marketing Manager

    RESPONSIBILITIES:

    • Establish effective working relationships with sales and agency leadership to ensure that our products and  services are implemented through sales enablement and marketing demand generation programs
    • Provide feedback into product development and service offers and participates in their development;  collaborate to create, launch and track performance of product and service offerings in our markets
    • Develop and deliver appropriate field sales enablement tools
    • Develop, establish and maintain marketing strategies to meet organizational objectives.
    • Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the
    • Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
    • Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.
    • Articulate product and service offerings, key benefits and messages for use by sales and marketing
    • Work with Consulting and Sales to cultivate reference accounts for products and services; identify
    •  Client success stories and work with marketing to create appropriate case studies and collateral
    •  Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds
    • Drive campaign management for client acquisition programs across multiple channels
    •  Create content for corporate marketing collateral, website/blog/social media, and other initiatives
    • Provide assistance on press releases, contributed articles, presentations, events, and conferences
    • Create effective, compelling positioning, messaging, and sales tools that are understood and used

    REQUIREMENTS

    • Knowledge of market research practices and techniques
    • Knowledgeable on principles, practices and techniques of marketing strategies
    • Experience analyzing data
    • Proficient computer skills
    • Budget and cost analysis experience
    • Knowledge of social media platforms
    • Project management experience
    • Experience running large scope projects with cross-over departments and large teams
    • Degree in Marketing or related field
    • Search Engine Optimization (SEO) certified

    Method of Application

    Interested and qualified candidates should apply using the Apply Now button below.
  • Apply Now
  • Send your application

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