WAYA is a multi-purpose messaging, social media and mobile payment developed by WAYA Multi-link Limited in November 2018. WAYAApp is designed to ease the problems of transactions in Nigeria.
We are committed to providing a cashless and secured mobile application that assist businesses, individuals and non-profit organizations in operating sustainably around the world at large.
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Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs
Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets
Develop and deliver appropriate field sales enablement tools
Develop, establish and maintain marketing strategies to meet organizational objectives.
Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the
Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.
Articulate product and service offerings, key benefits and messages for use by sales and marketing
Work with Consulting and Sales to cultivate reference accounts for products and services; identify
Client success stories and work with marketing to create appropriate case studies and collateral
Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds
Drive campaign management for client acquisition programs across multiple channels
Create content for corporate marketing collateral, website/blog/social media, and other initiatives
Provide assistance on press releases, contributed articles, presentations, events, and conferences
Create effective, compelling positioning, messaging, and sales tools that are understood and used
REQUIREMENTS
Knowledge of market research practices and techniques
Knowledgeable on principles, practices and techniques of marketing strategies
Experience analyzing data
Proficient computer skills
Budget and cost analysis experience
Knowledge of social media platforms
Project management experience
Experience running large scope projects with cross-over departments and large teams
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