Senior Marketing Manager at SecureID Limited

Competencies & Skills

• 10+ years of experience in marketing, with a focus on FMCG.
• Proven track record of success in developing and executing marketing strategies that drive business growth.
• Strong understanding of consumer behavior, market trends, and competitor activity.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment and prioritize multiple tasks.
• Strong analytical and problem-solving skills.
• Experience working with global brands or in a multinational corporation.

Educational & Professional Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA or advanced degree in Marketing or Business Administration
• Certification in marketing, such as CIM or NIM

Role Responsibilities:

Marketing Strategy

• Develop and execute comprehensive marketing strategies to drive business growth and achieve marketing objectives.
• Conduct market research and analysis to identify consumer insights, market trends, and competitor activity.

Brand Management

• Lead the development and execution of brand plans to drive brand awareness, equity, and sales.
• Collaborate with cross-functional teams, including sales, product development, and agency partners.

Campaign Development

• Develop and execute marketing campaigns across multiple channels, including digital, social media, and traditional media.
• Collaborate with agency partners to develop creative assets and campaign materials.

Performance Monitoring and Reporting

• Monitor and report on marketing performance, including campaign metrics, brand health, and market share.
• Identify areas for improvement and develop strategies to address them.

Team Leadership

• Lead and manage the existing team of marketing professionals, providing guidance, coaching, and development opportunities.
• Foster a culture of innovation, collaboration, and continuous learning within the marketing team.