Senior Marketing Associate - PAYG Phones at Sun King (Formerly Greenlight Planet)

About the role:

• The Senior Marketing Associate – PAYG Phones will lead marketing initiatives for the company’s smartphone portfolio. The role focuses on driving brand visibility, demand generation, and customer engagement while supporting sales channels with marketing tools, campaigns, and content. The Associate ensures the smartphone portfolio is effectively positioned in the market and resonates with target customers.

What you would be expected to do:

• Work closely with the Global PAYG Marketing Manager to translate the strategic PAYG plan into in-country strategic and executional plans.
• Develop and execute integrated marketing campaigns to drive awareness and sales of PayG phones.
• Create compelling product messaging, digital content, promotional materials, and sales tools for field teams.
• Support product launches, internal and customer-facing promotions, and market activations.
• Monitor market trends, customer behavior, and competitor activity to inform marketing strategies.
• Collaborate with Sales, Product, Customer care, Programs Optimization, and external partners to ensure marketing initiatives are aligned and impactful.
• Analyze campaign performance and provide insights for continuous improvement.

You might be a strong candidate if you have/are:

• Bachelor’s degree or Higher National Diploma in Marketing, Business, Communications, or related field.
• Minimum 4 years experience in marketing, product marketing, or consumer electronics/telecom marketing.
• Mobile phone retail marketing experience is an added advantage.
• Strong understanding of customer-focused marketing and brand-building.
• Proficiency in campaign management, Excel, and PowerPoint.
• Experience with PayGo models or consumer electronics is an advantage.