Senior Manager, Shopper Marketing at Coca-Cola

The Shopper Experience Senior Manager will be an integral part of the Experience & Design team within the Africa OU IMX Marketing team.

The focus will be on ensuring an exceptional in-store presence for our brands and products, both physically and digitally.

Key Responsibilities:

• Create innovative and disruptive shopper experiences for brands, translating them into appealing shopper programs and delivering them to markets through an easy-to-navigate Shopper XP Toolkit.
• Develop strategies for designing marketing around the end-to-end consumer and shopper journey to increase conversion rates, focusing on experience orchestration and consistency.
• Design and implement comprehensive path-to-purchase strategies that consider consumer and shopper journeys, connect with brand rituals, and emphasize weekly+ conversion.
• Develop next-generation shopper engagement strategies using both digital and physical touchpoints to deliver a seamless pre-purchase, during-purchase, and post-purchase experience.
• Integrate digital marketing concepts into shopper marketing campaigns (e.g., voice technology, QR codes, beacons, CRM, digital coupons, etc.).

Qualifications & Requirements:

Core Competencies:

• In-depth knowledge of customer and shopper engagement.
• Proven ability to develop winning shopper marketing programs integrated with Creative Brand Strategy.
• Collaborative skills to work closely with Creative Strategy/Content teams while independently developing impactful shopper marketing programs.
• Strong capability in driving digital shopper marketing initiatives and crafting shopper-relevant plans to drive sales.
• Strategic thinking beyond POS and in-store activation, focusing on a phygital (physical & digital) Consumer-to-Shopper End-to-End path to purchase.

Experience:

• Previous managerial experience in Commercial, Trade, or Shopper Marketing projects, with a solid understanding of sell-in opportunities and timelines.
• Significant marketing, commercial, and leadership experience (8+ years).
• Direct experience with consumer connections, and communication planning for both leading and smaller brands.
• Proven track record of working in cross-functional & cross-geographical teams.
• Experience in FMCG is beneficial.

Core Skill Set:

• Excellent communication, influencing, and negotiation skills with multiple stakeholders.
• Capable of leading integrated brand experiences across multiple touchpoints, ensuring efficiency and effectiveness.
• Proficient in working within cross-functional teams.
• Team management and leadership capabilities.
• Proficient in Agile ways of working.