Senior Digital & Traditional Marketing Strategist at Suacasa

Job Summary

• A seasoned marketing professional responsible for developing integrated marketing campaigns across digital platforms and traditional media to enhance brand visibility and generate leads.

Responsibilities

• Design and implement comprehensive marketing strategies.
• Manage digital channels: social media, PPC, email marketing, SEO, website updates.
• Oversee traditional media campaigns: print, TV, radio, outdoor advertising.
• Analyze campaign performance and optimize for ROI.
• Coordinate content creation and marketing collateral.
• Monitor industry trends and competitor activities.
• Collaborate with sales to align messaging and campaigns.

Measurable KPIs

• Campaign ROI and conversion rates.
• Website traffic growth.
• Engagement metrics across platforms.
• Lead generation numbers.
• Brand awareness surveys results.

Qualifications & Certifications

• Bachelor's Degree in Marketing, Communications, or related fields.
• 7+ years’ experience in digital and traditional marketing.
• Certifications such as Google Ads Certification, HubSpot Content Marketing Certification, or Digital Marketing Institute Certification are preferred.
• Strong analytical, creative, and project management skills.