Senior Digital Marketing Manager at Waya Multilink

RESPONSIBILITIES:

• Manage the entire online marketing and branding of the company
• Design, build and maintain our social media presence across all channels.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify emerging industry trends and insights, and ride on it. measure performance based on the insights.
• Brainstorm new and creative growth strategies based on market behaviours
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners within the brand management space to grow brand exponentially within a given time frame.
• Evaluate emerging technologies and advice on possible deployment.
• Provide thought leadership and perspective for adoption where appropriate.
• All other marketing and branding activities

REQUIREMENTS

• Digital Marketing guru
• Knowledge of market research practices and techniques
• Knowledgeable on principles, practices and techniques of marketing strategies
• Experience analyzing data
• Proficient computer skills
• Budget and cost analysis experience
• Knowledge of social media platforms
• Project management experience
• Experience running large scope projects with cross-over departments and large teams
• Degree in Marketing or related field
• Search Engine Optimization (SEO) certified