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  • Posted: Sep 2, 2020
    Deadline: Not specified
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    WAYA is a multi-purpose messaging, social media and mobile payment developed by WAYA Multi-link Limited in November 2018. WAYAApp is designed to ease the problems of transactions in Nigeria. We are committed to providing a cashless and secured mobile application that assist businesses, individuals and non-profit organizations in operating sustainably around the world at large.
    Read more about this company

    Senior Digital Marketing Manager

    RESPONSIBILITIES:

    • Manage the entire online marketing and branding of the company
    • Design, build and maintain our social media presence across all channels.
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
    • Identify emerging industry trends and insights, and ride on it. measure performance based on the insights.
    • Brainstorm new and creative growth strategies based on market behaviours
    • Plan, execute, and measure experiments and conversion tests.
    • Collaborate with internal teams to create landing pages and optimize user experience.
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Instrument conversion points and optimize user funnels.
    • Collaborate with agencies and other vendor partners within the brand management space to grow brand exponentially within a given time frame.
    • Evaluate emerging technologies and advice on possible deployment.
    • Provide thought leadership and perspective for adoption where appropriate.
    • All other marketing and branding activities

    REQUIREMENTS

    • Digital Marketing guru
    • Knowledge of market research practices and techniques
    • Knowledgeable on principles, practices and techniques of marketing strategies
    • Experience analyzing data
    • Proficient computer skills
    • Budget and cost analysis experience
    • Knowledge of social media platforms
    • Project management experience
    • Experience running large scope projects with cross-over departments and large teams
    • Degree in Marketing or related field
    • Search Engine Optimization (SEO) certified

    Method of Application

    Interested and qualified candidates should apply using the Apply Now button below.
  • Apply Now
  • Send your application

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