Senior Digital Marketing Manager at Wakanow

RESPONSIBILITIES

Paid Channel Ownership

• Manage paid campaigns across Google Ads, Meta Ads, TikTok,
• Snapchat, and emerging platforms.
• Own budget allocation across channels and markets to maximize
• ROAS and customer acquisition.
• Work closely with automation teams for retargeting and upsell flows.

Campaign Strategy & Execution

• Design and implement full-funnel paid media strategies (awareness, consideration, conversion).
• Oversee creative briefs for performance creatives and A/B testing.
• Develop scalable campaign templates for holidays, seasonal travelwindows, and destination pushes.

 Analytics & Performance Tracking

• Build dashboards to monitor spend, conversions, revenue, CAC,ROAS, and attribution.
• Identify performance bottlenecks and recommend optimization tactics.
• Align with data team to improve measurement accuracy and reporting cadence.

Market Intelligence

• Track airline deals, pricing trends, travel demand cycles, competitor activity, and macro travel seasonality.
• Inform bidding and media decisions based on demand signals.

Collaboration & Stakeholder Alignment

• Work with marketing automation, product, pricing, and holidays teams to align offers and landing pages.
• Provide weekly and monthly performance readouts to leadership.

Requirements

• 4–7 years in performance marketing, preferably in e-commerce, travel,  fintech, OTA or marketplace environments.
• Proven ability to manage $500k+/month cumulative budgets across platforms.
• Expert-level proficiency in Google Ads & Meta Ads, plus familiarity with TikTok & Snapchat.
• Strong analytical skills and comfort with performance dashboards.
• Experience with attribution models, pixel tracking, and web tagging.
• Comfort working with cross-functional teams and senior leadership.
•  Evidence of scaling campaigns across multiple markets (international experience is a plus).