Senior Customer Marketing Manager at Reliance HMO

Description

• The Senior Customer Marketing Manager’s mission is to design and implement high-performance customer growth programs to ensure that we can retain, grow and expand our existing customer base.
• You will work closely with customer success, account management, customer experience manager as well as product marketing manager to develop a customer segmentation strategy.
• You will be responsible for building and developing upsell/cross-sell programs as well as referral programs in collaboration with the customer success team.
• You will be responsible for increasing ARPU (Average Revenue Per User) alongside our account management team and enabling customer self-service through automation programs, based on our customer segmentation strategy.
• The ideal candidate is obsessed with the customer experience and the ability to take action and build out programs based on customer data and insights.
• You will work to stay updated on the latest customer marketing approaches and love collaborating cross-functionally to help customers find differentiated value in our products.

Responsibilities

• Collaborate with customer success, product, and marketing teams to understand growth priorities and potential.
• Gain insights on existing customer base through analysis and segmentation
• Work closely with account management to design customer retention activities that increase adoption, reduce churn.
• Turn a wealth of data into simple, actionable insights and campaigns
• Ensure accurate and timely tracking of each campaign KPI.
• Take part in customer calls to better our customer marketing programs.
• Analyse customer data to identify frictions throughout the customer journey and develop programs in collaboration with sales and customer success teams to reduce friction and improve adoption.
• Identify upsell and cross-sell opportunities and develop marketing programs to drive pipeline.
• Identify happy moments and initiate referral programs.

Requirements

• 3+ years experience working in B2B/B2C tech business with large customer bases.
• Strong background in customer engagement and retention strategies.
• Clearly demonstrated business acumen and ability to drive growth.
• Experience with CRM and marketing automation platforms.
• Strong analytical skills with hands-on experience in marketing analytics
• Experience with statistical analysis is a plus.
• Have a start-up mentality, committed to excel with energy and endurance
• Have strategic initiative that others relate to.
• Have superior organisational skills, prioritise ruthlessly.
• Work with cross-functional teams, high integrity and great follow-through on tasks
• Be flexible, fearless and excited to help build something awesome and share it with the world.

Benefits

• Join a market leader within the Insurance space
• Attractive Salary & benefits
• Unlimited leave days
• Fantastic work culture
• Work and learn from some of the best in the industry
• Great work-life balance