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  • Posted: Feb 1, 2023
    Deadline: Not specified
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    We’re a health insurance company that acts like a technology company. We’re using software, data science and telemedicine to make health insurance more affordable, easier to access and more of a delightful experience
    Read more about this company

     

    Senior Customer Marketing Manager

    Description

    • The Senior Customer Marketing Manager’s mission is to design and implement high-performance customer growth programs to ensure that we can retain, grow and expand our existing customer base.
    • You will work closely with customer success, account management, customer experience manager as well as product marketing manager to develop a customer segmentation strategy.
    • You will be responsible for building and developing upsell/cross-sell programs as well as referral programs in collaboration with the customer success team.
    • You will be responsible for increasing ARPU (Average Revenue Per User) alongside our account management team and enabling customer self-service through automation programs, based on our customer segmentation strategy.
    • The ideal candidate is obsessed with the customer experience and the ability to take action and build out programs based on customer data and insights.
    • You will work to stay updated on the latest customer marketing approaches and love collaborating cross-functionally to help customers find differentiated value in our products.

    Responsibilities

    • Collaborate with customer success, product, and marketing teams to understand growth priorities and potential.
    • Gain insights on existing customer base through analysis and segmentation
    • Work closely with account management to design customer retention activities that increase adoption, reduce churn.
    • Turn a wealth of data into simple, actionable insights and campaigns
    • Ensure accurate and timely tracking of each campaign KPI.
    • Take part in customer calls to better our customer marketing programs.
    • Analyse customer data to identify frictions throughout the customer journey and develop programs in collaboration with sales and customer success teams to reduce friction and improve adoption.
    • Identify upsell and cross-sell opportunities and develop marketing programs to drive pipeline.
    • Identify happy moments and initiate referral programs.

    Requirements

    • 3+ years experience working in B2B/B2C tech business with large customer bases.
    • Strong background in customer engagement and retention strategies.
    • Clearly demonstrated business acumen and ability to drive growth.
    • Experience with CRM and marketing automation platforms.
    • Strong analytical skills with hands-on experience in marketing analytics
    • Experience with statistical analysis is a plus.
    • Have a start-up mentality, committed to excel with energy and endurance
    • Have strategic initiative that others relate to.
    • Have superior organisational skills, prioritise ruthlessly.
    • Work with cross-functional teams, high integrity and great follow-through on tasks
    • Be flexible, fearless and excited to help build something awesome and share it with the world.

    Benefits

    • Join a market leader within the Insurance space
    • Attractive Salary & benefits
    • Unlimited leave days
    • Fantastic work culture
    • Work and learn from some of the best in the industry
    • Great work-life balance

    Method of Application

    Interested and qualified? Go to Reliance HMO on apply.workable.com to apply

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