Senior Creative Director - Video & Social Growth at King of CMS Consulting

Job Summary

• We are looking for a Senior Creative Director, Video & Social Growth to be the visual storyteller and growth engine behind our brand.
• Your mission: Create irresistible video and motion content that grabs parents’ attention, builds trust, and drives enrollmentall while working primarily through social media and WhatsApp marketing channels.

Key Responsibilities
Creative Strategy & Brand Voice:

• Develop a compelling visual strategy that showcases our fun, high-impact learning programs for kids.
• Translate our core message - “world-class online learning for African kids everywhere”into engaging stories and campaigns.

Video & Motion Production:

• Conceive, script, film, and edit captivating short-form content for TikTok, Instagram, Facebook Reels, and WhatsApp status/stories.
• Produce parent testimonial videos, class highlights, explainer animations, and “day-in-the-life” learning experiences that convert viewers into paying families.
• Create quick-turnaround videos and graphics to support flash promos, open houses, and live virtual events.

Growth & Funnel Integration:

• Collaborate with the marketing team to design WhatsApp-friendly campaigns: short videos, GIFs, and infographics optimized for easy sharing.
• Track engagement metrics (views, clicks, inquiries, sign-ups) and iterate content based on performance data.
• Support paid ads strategy on Facebook/Instagram to boost conversions.

Community Resonance:

• Craft culturally relevant narratives that speak to Nigerian and diaspora parents, emphasizing educational excellence and convenience.
• Ensure consistent brand look and feel across every social platform and WhatsApp touchpoint.

Requirements

• 5+ years in video production, motion graphics, or social-first creative direction (education or edtech experience a plus).
• Proven ability to create high-converting short-form video for TikTok, Instagram, and WhatsApp marketing.
• Expert in Adobe Premiere Pro, After Effects, or similar editing suites; skilled with Canva/Figma for rapid graphic design.
• Strong storytelling skills able to turn complex programs into fun, emotional, and parent-friendly narratives.
• Understanding of social analytics and growth marketing principles.
• Comfortable working in a fast-moving startup and iterating quickly based on feedback.

Preferred Tools / Platforms:

• Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop)
• CapCut, Final Cut Pro, or DaVinci Resolve for quick social edits & Ai tools for Animation.
• Canva, Figma for graphics and layouts
• Social analytics: Meta Business Suite, TikTok Analytics, Google Analytics

What We Offer

• Competitive salary with performance incentives tied to student enrollment growth.
• Creative freedom to shape the look, sound, and feel of Kstudy Learning’s global brand.
• Direct impact on growth as the go-to creative powerhouse for all social and WhatsApp campaigns.
• Opportunity to scale into Head of Creative/Marketing as our enrollment and international reach expand.