We empower individuals with access to credit, simple payments solutions, high-yield investment opportunities and easy-to-use tools for personal financial management. Carbon is headquartered in Lagos, Nigeria. We are a global company of over 90 employees with operations in Nigeria, Ghana and Kenya
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We are looking for a Senior Content Manager to join our team. You will be responsible for creating and managing all of the content across Carbon's touchpoints.
You will collaborate across teams to ensure that all content produced is consistent, accurate, and engaging
Responsibilities
Assist with an annual and quarterly content calendar including at least one quarterly campaign and one weekly blog post, among other ongoing necessary written pieces including press releases, customer success stories, one-pagers, slide presentation copy, and more
Research industry-related topics (combining online sources, interviews, and professional studies) for the quarterly content calendar
Write all blog articles, ebooks, white papers, success stories, press releases, speaking proposals, one-pagers, and more
Write clear marketing copy to promote our products/services across all touchpoints
Proofread and edit all content before publication across all touchpoints
Build out a strategic copy for landing pages and website pages
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Approve copy of the content for social media from the marketing specialist
Working with Product Marketing and Management teams to identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images, and tone)
Update website content and copy as needed including building landing pages
Conduct media outreach when appropriate for public relations article placement
Coordinate interview copy for media outlet requests for publication
Requirements
Candidates should possess a BA / BS Degree is required preferably in Marketing, Business, or Communications.
Minimum of 5 years of B2C writing experience preferred
Knowledgeable in the fundamentals of SEO and keyword research
Strong knowledge of various marketing and analytics tools such as HubSpot, Google Analytics, CRM systems (e.g. Salesforce, Netcore, etc), and content management systems
Strong written and verbal communication skills
Skilled in writing and editing content with attention to detail and timelines
Strong prioritization, organization, and project management skills
Ability to multitask in a fast-paced environment and prioritize deadlines accordingly
Personal Attributes:
The successful candidate must have strong communication and interpersonal skills.
Excels in a fast-paced, results-oriented environment with the ability to adapt to change quickly. A teamwork attitude, willing to take on extra tasks and see them through.
Acute attention to detail and problem-solving skills are also necessary attributes for the role.
Benefits
A great and upbeat work environment populated by a multinational team.