Senior Business Development Manager (Public Sector) at Arit of Africa Limited

Duties and Responsibilities

•  Develop annual sales strategy and business plan to drive business growth and the achievement of set goals including increasing sales, market share and profitability; cascade it down to quarterly and monthly sales operations plan
•  Develop supporting implementation plans to drive the execution of strategies and business plan
•  Develop integrated marketing strategies, product pricing and sales plans
•  Lead market research, market analysis and competitive analysis in order to identify threats and opportunities and develop marketing plan and activities accordingly.
• Develop the sales and marketing division’s budget in collaboration with finance
• Keep abreast of economic, industry, market and regulatory trends, ascertain their (potential) impact on the business and advice management
• accordingly; develop complementary strategies or initiatives to strengthen the company’s market share position
•  Develop strategies to expand the customer base and contribute to the development of the company’s brand.
•  Drive and monitor the implementation of the sales and marketing strategy and take necessary actions to correct deviations
•  Lead the execution of integrated marketing and sales campaigns
•  Ensure all marketing strategies adhere to the company’s ethical code of conduct.
•  Source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services.
•  Coordinate and participate in promotional activities
•  Lead the development and execution of product launches and related marketing initiatives

Qualifications

• Bachelor's degree in Business Administration or an industry-related field
• Proven experience in enterprises sales of IT solutions & Services
• Track record of network and connections in the Public Sector
• 4 to 7 years’ experience in the ICT sector