Senior Brand Manager at Kimberly-Clark

Ref No: 825494
Worker Type: Employee
Worker Sub-Type: Regular
Time Type: Full time

Main Purpose

• The KOTEX Senior Brand Manager for Nigeria ensures the KOTEX Brand delivers financial commitments through the development of innovative branded solutions, compelling brand commercial programs, and robust retail execution.
• We are looking for an exceptional candidate in this full-time role which reports to the Marketing Manager and will be based in Lagos.

Main Responsibilities

• Provides input into the brand strategy review (situational analysis)
• Developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
• Managing Integrated Marketing Plan (IMP) & resulting commercial programmes
• Managing new product introduction (NPI)
• Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
• Manages the research process where appropriate
• Delivers agreed brand, channel targets and profitability
• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
• Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
• Develop & updates generic planograms and looks of success aligned to brand strategy
• Ensures communication to all relevant stakeholders during projects
• Manages day to day interactions with agencies and assists with evaluation
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
• Effective management of A&P budget
• SBM’s guide and develop skills base of JBM’s and BM’s where appropriate.

Qualifications

• 3 year Bachelor’s Degree / MFSA Diploma
• Extensive marketing experience, ideally in a top FMCG company, with history of demonstrated success in:
• Business, brand and category analysis translated into recommendations Insight development through deep consumer understanding Brand positioning, architecture, visual identity application into product and commercial innovation
• Marketing leadership of product and commercial innovation
• Cross function and Agency collaboration and leadership

Critical Skills:

• Clarity in communications (written and verbal)
• Ability to make simple recommendations and identify opportunities based on complex data
• Ability to collaborate with and influence diverse, multi-functional team
• Demonstrating positive attitude in face of adversity to effectively progress work
• Ability to make tough, informed decisions quickly by obtaining information and identifying key issues
• Driving personal accountability and tenaciously working toward meeting or exceeding goals.

We Can Offer You

• Development within well-known, strong K-C brand,
• Stable employment with competitive salary and benefits,
• Special Education Program, training for improving professional skillset,
• Cross-functional and Multinational co-working,
• Career opportunities arising internally.