Our client operating in the E-commerce and Payment Solutions industry, is seeking a detail-oriented and results-driven Sales Development Representative (SDR) to support and empower global service-based businesses. The ideal candidate will be instrumental in prospecting and qualifying leads that align with the company’s Ideal Customer Profile (ICP), driving pipeline growth, and accelerating market expansion. This role involves engaging with decision-makers, uncovering their payment-related challenges, and positioning the company as a strategic growth partner through tailored consultative outreach.
Summary of Responsibilities
Targeted Prospecting
- Research and identify high-potential leads aligned with the company’s ideal customer profile (ICP).
- Build and maintain a consistent pipeline through strategic outreach.
Archetype-Specific Outreach
- Personalize messaging and outreach strategies for different buyer personas across industries and regions.
- Use data-driven insights to increase relevance and engagement.
Inbound & Outbound Engagement
- Respond promptly to inbound inquiries and nurture them through the sales funnel
- Proactively reach out via email, phone, and social platforms to initiate conversations
Discovery & Qualification Calls
- Conduct structured discovery calls to uncover business challenges, pain points, and fit
- Qualify leads using frameworks like BANT or MEDDIC and align needs with service capabilities
CRM & Pipeline Management
- Maintain accurate records of activities, interactions, and lead status in CRM systems.
- Track progress and ensure timely follow-ups to drive conversions.
Cross-functional Collaboration
- Work closely with marketing, sales, and service teams to align outreach strategies.
- Provide feedback on market trends, lead quality, and messaging performance.
Performance Metrics & Continuous Improvement
- Meet or exceed KPIs such as meetings booked, qualified leads generated, and response rates.
- Analyze performance data and continuously refine outreach tactics.
Requirements
- 3+ years of experience in Sales/Prospecting (B2B/SaaS preferred)
- Bachelor\'s degree in business administration, Marketing, Communications, or a related field
- Excellent communication and interpersonal skills – both written and verbal
- Familiarity with sales engagement tools (Apollo, Outreach or sales-loft)
- Comfortable making outbound calls, sending cold emails, and engaging with LinkedIn
- Strong understanding of CRM tools (e.g., Salesforce, HubSpot).
- Experience with cross-border payments, subscriptions or invoicing tools.
- Goal-oriented with a track record of meeting or exceeding targets
- Self-motivated, organized, and able to thrive in a fast-paced environment
- Experience selling to online educators, career advisors or relocation consultants
- Knowledge of Lead generation using hashtags to discover ideal customer profile
Benefits
- A collaborative and dynamic work environment.
- Making an impact on helping global businesses scale effortlessly
- Clear path to Account Executive (AE) roles or Vertical specialization
- Competitive salary and benefits package.
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