Sales and Marketing Specialist at MoneyLine with Nancy

• You’ll be directly responsible for designing monetization plans, executing revenue-driving initiatives, and embedding the structures that allow the team and organization to grow sustainably.
• We don’t only want someone who can pursue an initiative and hustle pounding the pavement but someone who understands how to build a vibrant revenue ecosystem from lead generation methods that keeps leads growing and converts them to clients for sustainable sales opportunities.

Key Performance Objectives (KPOs)

Your prior accomplishments should demonstrate your ability to achieve outcomes like these:

• Monetized training and internship programs: “You’ve designed and monetized a professional program or academy training or courses that generated sales in its first 3 months, with repeatable revenue structures.” or understand the process of achieving it.
• Closed sponsorships or deals at scale: “You’ve secured ₦100M–₦150M in sponsorship revenue and have an average deal size of ₦20M, while setting up a repeatable sponsorship pipeline process.”
• Launched New Paid Initiatives: “You’ve initiated new ideas from zero to paying customers within 6 months, achieving profit margins and putting CRM systems in place for growth.”
• Scaled major events: “You’ve led a large-scale event and had over 200 attendees while increasing sponsorship revenue supported by post-event reporting and conversion tracking systems.”
• Built a high-ROI lead engine: “You’ve run digital campaigns (ads, email, landing pages) that consistently delivered qualified leads per month, with clear KPI dashboards that monitored ROI in real time.”
• Improved conversion rates: “You’ve implemented structured testing and automation that improved funnel conversions, and documented processes for others to repeat the improvements.”
• Developed new revenue streams: “You’ve piloted and scaled new monetization initiatives that contributed ₦50M+ in incremental revenue within 12 months, supported by performance tracking systems.”
• Led a sales/marketing team with structure: “You’ve managed a sales/marketing business team that consistently hit monthly KPIs for 3+ consecutive quarters, supported by CRM processes, dashboards, and clear reporting.”
• Blended inbound + outbound sales generation strategies to hit revenue goals: “You’re skilled at both inbound and outbound sales generation and able to design and run digital marketing campaigns that attract and convert leads, while also confidently driving outbound prospecting, sponsorship outreach, and partnership development.”
• Drive and sustain collaborative partnerships with other key organizations: “You’ve driven and sustained collaborative partnerships with key organizations that resulted in measurable outcomes — such as joint programs, sponsorships, or co-branded initiatives that expanded reach, generated revenue, or strengthened organizational positioning.”

What Success Looks Like

• Immediate revenue targets are hit by moving the needle on quick wins within the first 30 days of hire.
• Sponsorship and partnership growth pipeline initiated.
• Programs and events launch and profitability outlined and engaged.
• Systems and processes documented and repeatable.
• Build a sales/marketing engine and automation systems executing against clear dashboards and metrics.

About You

You are not just a marketer or salesperson. You are both a Builder and an Improver:

• As a Builder, you thrive on launching and scaling — whether it’s a new program, academy, or event. You know how to create momentum fast, generate revenue quickly, and deliver measurable results. Writing proposals, concept notes, designing new programs or turning business meetings into a monetizable opportunity is a walk in the park for you.
• As an Improver, you don’t stop at quick wins. You design the structures, processes, dashboards, and reporting systems that turn those wins into sustainable growth. You love and play in excel sheets, data is a language you speak. CRMs are your best friend.
• You are able to convert ideas into revenue streams, thrive in rapid growth, and make bold moves.
• You are a person who organizes, systematizes, and embeds processes so growth is sustainable
• You must be both able to hustle for short-term wins and install long-term structures.

You’re at your best when:

• You’re accountable for direct revenue outcomes (not just activity).
• You can design and execute campaigns, then track and prove their ROI.
• You build partnerships and sponsorship pipelines that deliver results now and next year.
• You install systems — CRMs, reporting tools, performance trackers — so success is repeatable.
• You enjoy leading and mentoring teams, ensuring performance is transparent and tracked.
• You are equally strong in inbound and outbound sales generation — able to craft lead magnets, email and ad copy, and digital campaigns that bring prospects in, while also pursuing outbound outreach, sponsorship acquisition, and partnership development with confidence.