Sales Representative at Henan Guadiana Power Cables Ltd

The Cable Sales Executive is responsible for promoting and selling cable products to clients in the construction, industrial, telecommunications, and solar energy sectors. Key responsibilities include:

• Client Development: Proactively identify and develop new customers through online research, cold calling, trade exhibitions, and on-site visits. Understand client needs such as cable specifications, voltage ratings, and installation environments.
• Product Promotion: Develop sales strategies and proposals; present cable product features, technical specifications, advantages (e.g., durability, fire resistance), and pricing to clients; conduct product demonstrations and negotiate quotations.
• Market Research: Monitor competitor activities (e.g., price changes, new products), analyze market trends, and provide feedback to the company to improve product offerings.
• Order Management: Oversee the full sales cycle from lead generation to delivery, including contract negotiation, delivery coordination, and after-sales follow-up to ensure high customer satisfaction.
• Relationship Maintenance: Build and maintain strong relationships with existing clients, identify their ongoing needs, secure repeat orders, and explore opportunities for business expansion.
• Reporting and Collaboration: Prepare and submit weekly/monthly sales reports; participate in team meetings; provide timely feedback on market conditions and customer requirements; collaborate with headquarters and other teams to resolve client issues.

Requirements and Qualifications

• Education: Diploma (OND/HND) or Bachelor’s degree (BSc/BA) or higher; preferably in Electrical Engineering, Mechanical Engineering, Marketing, or a related field.
• Experience: Minimum 2-3 years of sales experience; prior experience in cables, electrical products, or telecommunications industry is an advantage. Familiarity with the Nigerian market (e.g., Alaba International Market or industrial areas along Lagos-Badagry Expressway) is highly desirable.
• Skills: Excellent communication and interpersonal skills with the ability to conduct effective product presentations; proficient in MS Office (Word, Excel, PowerPoint); good understanding of electrical principles and cable standards (e.g., IEC).
• Other Requirements: Valid driver’s license is preferred (frequent travel required); fluent in English; strong resilience and ability to work under pressure in outdoor/field conditions.
• Age & Gender: 21-45 years old; open to all genders; must be familiar with local sales culture and practices.