Sales and Marketing Manager at Elizabeth Maddeux

Job Summary

• The Sales and Marketing Manager is responsible for driving revenue growth, developing marketing strategies, and establishing strong customer relationships within the hospitality industry. 
• The role involves creating and executing sales initiatives, enhancing brand awareness, and maximising business opportunities to ensure consistent occupancy and customer engagement.

Key Responsibilities

• Develop and implement comprehensive sales and marketing strategies to attract guests and corporate clients.
• Identify and target potential customers, including corporate organizations, travel agencies, and event planners.
• Manage and oversee digital marketing efforts, including social media, email campaigns, and website content.
• Establish and maintain strong relationships with key industry stakeholders, partners, and clients.
• Monitor market trends, competitor activities, and customer preferences to adjust strategies accordingly.
• Collaborate with the reservations and front office teams to optimize room sales and revenue generation.
• Plan and execute promotional campaigns, discounts, and special offers to increase bookings and event participation.
• Represent the company at industry events, trade shows, and networking functions to expand its brand presence.
• Develop sales presentations, proposals, and reports for management review.
• Analyze sales data and generate reports to track performance, identify trends, and make data-driven decisions.
• Work closely with the food and beverage department to drive restaurant and banquet sales.
• Optimize online reputation management by responding to customer reviews and feedback.
• Train and mentor the sales and marketing team to ensure effective execution of marketing strategies.
• Develop partnerships with online travel agencies (OTAs) and travel booking platforms to enhance hotel visibility.
• Ensure consistent branding and messaging across all marketing channels.
• Manage the marketing budget and allocate resources efficiently for maximum return on investment.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Hospitality Management, or a related field.
• 4 - 6 years of experience in sales and marketing, preferably in the hospitality industry.
• Strong knowledge of hospitality sales, revenue management, and customer relationship management.
• Proficiency in digital marketing tools, social media platforms, and CRM software.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical skills to interpret market data and sales performance metrics.
• Ability to work under pressure, meet targets, and adapt to market changes.
• High level of professionalism, creativity, and strategic thinking.