Retail Channel Sales Manager at Ascentech Services Limited

Responsibilities

• Develop and implement strategic sales plans to achieve sales targets within assigned retail channels.
• Identify and pursue new business opportunities with existing and potential retail partners.
• Monitor and analyze sales performance, market trends, and competitor activities to identify opportunities and challenges.
• Develop and manage promotional activities and marketing campaigns in collaboration with the marketing team.
• Forecast sales and manage inventory levels to ensure product availability and minimize stockouts.
• Ensure adherence to pricing policies and negotiate favorable terms with retail partners.
• Build and maintain strong relationships with key decision-makers at retail partners.
• Conduct regular meetings and visits to retail stores to ensure product visibility, availability, and promotional compliance.
• Provide training and support to retail staff on product knowledge, sales techniques, and customer service.
• Address and resolve any issues or concerns raised by retail partners in a timely and professional manner.
• Negotiate and manage retail agreements, including shelf space, promotional placements, and co-marketing initiatives.
• Ensure retail partners are compliant with all company policies and procedures.
• Track and analyze sales data, market trends, and competitor activities to identify areas for improvement.
• Prepare regular sales reports and presentations for management, highlighting key performance indicators (KPIs) and insights.
• Utilize CRM and other sales tools to manage sales activities, track performance, and generate reports.
• Conduct post-promotion analysis to evaluate the effectiveness of marketing campaigns and promotional activities.
• Provide feedback to the marketing and product development teams on customer preferences and market trends.
• Collaborate with cross-functional teams, including marketing, logistics, and customer service, to ensure seamless execution of sales strategies.
• May manage a team of retail sales representatives or merchandisers, providing guidance, coaching, and performance feedback.
• Foster a positive and collaborative work environment.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, or a related field.
• Minimum of 5 years of experience in retail channel sales management, preferably in FMCG.
• Proven track record of achieving sales targets and driving revenue growth in retail channels.
• Strong understanding of retail dynamics, merchandising, and promotional strategies.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Proficiency in CRM and other sales management tools.
• Ability to work independently and as part of a team.