Regional Sales Manager (RSM) at Sonia Foods Industries

Location: Jos - Plateau, and Benin - Edo

Job Summary

• We are seeking an experienced and results-driven Regional Sales Manager (RSM) with a strong background in the FMCG industry to lead and drive sales performance across the assigned region.
• The ideal candidate will have a proven track record of managing high-performing sales teams, executing effective route-to-market strategies, and delivering sustainable revenue growth.

Key Responsibilities

• Develop and implement regional sales strategies aligned with company objectives.
• Lead, coach, and manage the regional sales team to achieve sales targets and KPIs.
• Drive market expansion, distributor performance, and outlet coverage within the region.
• Monitor sales performance, analyze market trends, and recommend corrective actions.
• Build and maintain strong relationships with distributors, key accounts, and trade partners.
• Ensure effective execution of trade marketing activities and promotions.
• Prepare and submit regular sales reports, forecasts, and market intelligence.
• Ensure compliance with company policies, sales processes, and ethical standards.

Qualifications & Experience

• Education: Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).
• Minimum of 12 years’ total sales experience, beginning from a salesman role.
• At least 4 years’ proven experience as a regional sales manager.
• Mandatory FMCG industry experience (only candidates with FMCG backgrounds will be considered).
• Strong experience in team leadership, distributor management, and sales execution.
• Demonstrated ability to drive sales growth through effective people and performance management.
• Excellent analytical, communication, and negotiation skills.

Key Competencies:

• Strong leadership and people management skills
• Strategic thinking with execution excellence
• Results-oriented and performance-driven mindset
• Ability to work independently and manage multiple priorities
• Strong understanding of FMCG sales operations and route-to-market dynamics.