Regional Marketing Execution Lead at Coca-Cola

As the Regional Marketing Execution Lead North, you will play a key role in bringing our marketing strategies to life in the fragmented trade channel. You’ll work closely with Sales, Marketing, and external partners to ensure seamless execution of national and regional campaigns, while driving visibility and performance at the point of sale. Your mission is to translate marketing goals into impactful, on-ground actions that resonate with shoppers and deliver measurable results.

IS THIS YOU?

• You’re passionate about trade marketing and shopper engagement.
• You have a strong understanding of fragmented trade dynamics and how to win in-store.
• You’re a natural collaborator who thrives in cross-functional environments.
• You’re data-driven and use insights to shape execution strategies.
• You’re a self-starter who takes ownership and delivers with excellence.
• You’re comfortable managing multiple projects and working across regions.

YOUR KEY RESPONSIBILITIES

Act as a thought partner to the Sales team, providing marketing insights and execution support.

• Define and implement the channel strategy for fragmented trade in the region.
• Translate brand and channel goals into actionable plans and campaigns.
• Lead the deployment of Point-of-Sale Materials (POSM) and ensure alignment with Picture of Success (PICOS).
• Support the launch of new products through tailored activation plans and pilot tests.
• Monitor market trends and gather frontline insights through regular visits and sales team engagement.
• Ensure timely and effective execution of national and regional marketing programs.
• Manage POSM inventory and ensure 100% utilization and quality standards.
• Collaborate with internal teams and agencies to deliver campaigns on time and within budget.
• Communicate marketing programs clearly to the sales force using engaging formats (slides, videos, etc.).
• Track performance, report outcomes, and share best practices across regions.