Public Relations Manager at Busha Digital LTD

Responsibilities:

• Develop marketing communications plan including strategy, goals, budget, and tactics.
• Analyse all Busha’s media coverage and draft appropriate responses.
• Develop media relations strategy, seeking high level placements in print, broadcast, and online media.
• Develop and implement publicity strategies for Busha’s products and services.
• Craft and pitch brand stories across a range of platforms, to promote company presence and improve engagement.
• Manage Ambassador/Brand Influencer relationships.
• Monitor corporate image frequently and ensure it is in compliance with company brand.
• Manage media inquiries and interview requests.
• Leverage existing media relationships and cultivate new contacts within business and industry media.
• Build and maintain relationships with a wide array of media personnel.
• Develop and implement crises communications advice, and media strategy as needed.
• Create content for press releases, by-line articles, and keynote presentations.
• Develop talking points for management and employees as required.
• Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness.
• Coordinate all public relations activities.
• Maintain an understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy regarding them.

The ideal candidate must have;

• A minimum of 5 years relevant experience
• Proven work experience in public relations.
• Strong relationships with both local and national business and industry media outlets
• Strong problem solving, verbal, written and communication skills.
• Ability to work independently with minimum supervision while achieving benchmarks.
• Tech savvy with a strong online presence on one or more social networks.
• Proven track record executing successful public relations campaigns at a local and national level.
• Comfortable and skilled in both broadcast and print media interviews
• Outstanding presentation and public speaking skills.
• Excellent verbal and written communication skills
• Ability to multitask.

Nice to haves;

• Excellent analytical and time management skills
• A demonstrated passion for the Busha mission
• The ability to work effectively with cross-functional teams.
• Strong problem solving, verbal, written and communication skills.
• Ability to work independently with minimum supervision while achieving benchmarks.
• A team player with excellent communication skills
• Experience working in Crypto.