The Programme Lead is responsible for setting the strategic direction of the programme, providing technical support and team management, ensuring that evidence-based behavioural, emotional and market-level approaches effectively increase demand for healthier and more sustainable foods. The role involved supporting multi-country initiatives, coordinating partnerships and representing GAIN externally.
Overall, this role will ensure that GAIN’s portfolio of work on demand creation delivers to the highest possible standards.
Tasks and Responsibilities:
Programmatic and Strategic Leadership
- Oversee the Demand Generation Programme working in close collaboration with the respective programme and technical leads and leveraging their specific technical expertise, tools and resources available.
- Review and refresh GAIN’s demand creation approach Provide strategic clarity across GAIN on when and how to use different consumer-centric approaches (demand creation vs SBCC vs nutrition education), ensuring improved coherence and teams understanding their distinct purposes, channels, and target audience.
- Advance GAIN's demand creation approach by continuing to test, refine, and document market-based strategies that integrate behavioural insights, emotional engagement, and marketing principles.
- Drive internal and external awareness of GAIN’s work (including dissemination of project activities and findings, communications assets, working papers and other publications on GAIN’s work) as required, represent GAIN at government and donor meetings, technical groups, and seminars / conferences. Work alongside the Policy & Advocacy team to design and deliver a global influencing agenda.
- Build strategic partnerships and contribute to existing global discourse on strategic direction and good practice for demand generation. Convene/attend events that shape these strategic discussions.
Technical project design and delivery support
- Provide collaborative advice and technical guidance to colleagues throughout the project lifecycle (design, implementation) on delivering strategically relevant, sound and feasible demand activities.
- Collaborate with KL focal points to define learning agenda and collaborate on M&E framework including roll-up indicators and theory of change/logic model, results framework, and monitoring templates.
- Coordinate with KL focal points to develop knowledge products that advance thinking on market-based demand creation for nutritious foods.
- Position GAIN as a thought leader in consumer demand by contributing to practitioner discourse through conferences and strategic convenings.
- Actively contribute to the Consumer Nutrition team and Thematic Unit wider initiatives, supporting the Team Lead and the Chief Technical Officer, and create linkages across the department.
- Periodically review all of GAIN’s relevant projects with the Project Managers concerned, facilitating the sharing of experiences across countries, feeding in insights from outside GAIN, mobilizing needed resources from within the organization and outside, and identifying and resolving conflicts.
Fundraising
- Generate resource mobilization opportunities in collaboration with the Consumer Nutrition Team Lead and the Chief Technical Officer, and lead on proposal development for the thematic area along with respective Leads and Programme Managers.
- Provide technical guidance to the Development Office, lead and contribute to the development of proposals for new funding.
Team and People Management
- Manage and mentor the Demand Generation team, interns and/or consultants, and support the recruitment of key staff.
- As part of a multi-site, multi-functional team, participate in organizational development taskforces to improve GAIN’s overall effectiveness
The gross salary per annum on offer for this role is as listed below for each location.
Nigeria: NGN 22,211,484 - NGN 25,364,388
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