Product Sales Officer ( MFBs and OFIs) at Providus Bank

Job Summary

As a Product Sales Officer for MFBs and OFIs, the team will be responsible for providing inclusive financial services, particularly in the microfinance sector. By leveraging on innovative technologies to enhance financial inclusion and empower businesses to achieve their financial goals.

Responsibilities

• Lead the development of financial products tailored for microfinance clients, ensuring they meet the needs of underserved markets.
• Collaborate with cross-functional teams to define and prioritize features on the product roadmap.
• Continuously assess market trends, competitive landscape, and customer feedback to refine the product strategy.
• Conduct market research to identify consumer needs, market trends, and competitive offerings.
• Define product requirements, features, and specifications based on market insights and business objectives.
• Develop comprehensive go-to-market strategies for new product launches, including pricing, positioning, distribution, and promotional plans.
• Build strong relationships with internal teams, including risk management, compliance, and customer service, to ensure seamless product development and implementation.
• Engage with microfinance clients, gathering feedback and insights to continuously improve products and services.
• Stay abreast of regulatory changes in the microfinance and financial services industry.
• Collaborate with compliance teams to ensure all products adhere to relevant regulations and standards.
• Analyse competitor offerings, market trends, and regulatory developments to stay ahead in the industry.
• Identify and prioritize market segments and develop targeted product offerings to address their unique requirements.
• Collaborate with legal and regulatory teams to ensure product offerings adhere to industry standards and legal guidelines.
• Work closely with legal and compliance teams to implement necessary measures and obtain necessary licenses and approvals.
• Conduct regular market and competitive analysis to identify opportunities and threats.
• Keep informed about industry trends, emerging technologies, and best practices in microfinance and financial services.
• Champion a customer-centric approach in product development and continuously seek to improve the user experience.
• Gather customer feedback and conduct user testing to identify areas of improvement.
• Facilitate training and hands on support for regions/branches to enhance efficiency.
• Use data analytics to make data-driven decisions and optimize product features and marketing efforts.
• Improving existing process to enhance efficiency in service delivery.
• Communicate product updates, performance metrics, and development roadmaps to internal stakeholders and leadership teams.
• Monitor and engage the entire bank network to drive the Group’s products.
• Collaborate with the marketing team to develop effective go-to-market strategies for new product launches and feature updates.
• Provide product expertise and support to the marketing team to create compelling product messaging and materials.

Requirements

• Minimum of bachelor’s degree in business, marketing, management, or related field
• A master’s degree is an added advantage.
• Minimum of 5 years of sales experience in the financial sector