Product Marketing Manager at Platos Health

Role Overview

• We are seeking a smart, data-driven, and creative Product Marketing Manager to lead our marketing efforts in Nigeria.
• The initial focus of this role will be to launch Platos products, build our brand, and drive marketing initiatives that support sales through our partners including pharmacies.

Responsibilities

• Product Launch: Lead the launch strategy for Platos products, ensuring the product resonates with both channel partners and individuals managing metabolic conditions.
• Product Positioning: Develop clear and compelling product positioning and messaging that speaks to the target audience (people living with metabolic conditions) and channel partners such as pharmacies.
• Brand Development: Help establish and grow the Platos Health brand in Nigeria, ensuring consistency across digital channels and in-store promotions.
• Website Renewal: Oversee the revamp of the Platos Health website to align with our product and brand goals, ensuring the messaging is clear and user-centric.

Campaign Management:

• Plan and execute content-driven campaigns to drive in-store sales at pharmacy partners.
• Develop marketing campaigns to drive traffic to partner stores and increase product adoption.
• Content Creation: Collaborate with agencies or content teams to create engaging, educational materials that support product launches and customer engagement.
• Sales Support: Work closely with the sales team to support medical screenings, help onboard new pharmacy partners, and ensure seamless communication of the product’s value to end users.
• Cross-functional Collaboration: Collaborate with product, sales, and design teams to ensure product features and benefits are effectively communicated in all marketing channels.

Requirements

• Proven Product Marketing Experience: 3 - 5 years of experience in product marketing, with a track record of successfully launching new products and managing go-to-market strategies.
• Strong Messaging and Positioning: Ability to craft clear, impactful product messaging that resonates with target customers and drives adoption.
• Digital Marketing Expertise: Proficient in digital marketing, including content marketing, social media, and email marketing, with experience running multi-channel campaigns.
• Data-driven: Skilled in analysing marketing performance, using tools like Google Analytics, Hotjar, and Heap Analytics to measure and optimize campaigns.
• Collaboration Skills: Excellent interpersonal and communication skills, with a proven ability to work cross-functionally with product, sales, and design teams.
• Creativity and Problem-Solving: Demonstrated ability to come up with creative solutions to marketing challenges, especially in resource-constrained environments.
• Understanding of the Nigerian Market: Familiarity with the Nigerian market, especially the healthcare and pharmacy sectors, is a strong plus.

Preferred skills:

• Experience working in the healthcare, health tech, or consumer tech industry
• Experience with tech-driven marketing tools such as email automation and content management platforms.

Benefits

• Competitive Salary
• Stock Options plans
• Health Insurance (medical, dental, and optical)
• Free access to Platos and proactive health products
• Work device and hybrid work support as needed
• Professional development fund.