Product Marketing Manager at Fosad Consulting

Job Description and Responsibilities

• Study company products to gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
• Create buy-in for the product vision both internally and with key external partners
• Develop product marketing strategies (pricing, advertising, product launching)
• Translate product strategy into detailed requirements and prototypes
• Translate technical details into benefits for the user. Scope and prioritize activities based on business and customer impact
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Work closely with engineering teams to deliver with quick time-to-market and optimal resources
• Drive product launches including working with public relations team, executives, and other product management team members
• Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
• Follow and analyze market trends to position products
• Act as a product evangelist to build awareness and understanding. Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Represent the company by visiting customers to solicit feedback on company products and services
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
• Create and manage budgets for the product.

Requirements & Skills

• Interested candidates should possess a Bachelor's Degree in relevant fields.
• Proven work experience (minimum of 3-5 years) in product management or as an associate product manager.
• Proven track record of managing all aspects of a successful product throughout its lifecycle.
• Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management.
• Solid technical background with understanding and/or hands-on experience in software development and web technologies.
• Strong problem-solving skills and willingness to roll up one’s sleeves to get the job.
• Excellent written and verbal communication skills.
• Brand storytelling &Public Speaking.
• Proficient in A / B testing, Data analysis &PowerPoint presentation.