As a key member of the Africa marketing team, you’ll help build the foundation for a world-class product marketing function.
Partnering closely with the Sales and Impact Evaluation teams, you’ll create compelling sales materials and assets, provide strategic and tactical support for important conferences and events, and develop content that tells inspiring stories.
The end goal is to ensure that Zipline’s work and impact are thoroughly visible and recognizable within the markets where we operate, as well as to global audiences who care about health and development.
The ideal candidate is a systems thinker who excels at making the complex feel understandable and relatable.
We’re looking for an excellent communicator, skilled collaborator, and adept problem solver who can run strategy in parallel with brass tacks tactical execution.
You work well across different backgrounds and cultures, as well as time zones!
What You'll Do
Partner closely with the Africa Sales team to drive awareness of Zipline’s work and impact in the areas that matter to our core audiences - in health, agriculture, economic development, and climate
Write and develop marketing assets that convey the value, benefits, features and functionality of Zipline’s system, including case studies, blog posts, social media content, sales enablement material, and other promotional materials
Position Zipline in front of the right audiences at aligned global conferences; partner with our research team to develop and pitch abstracts that feature us and our research
Work with our customers to tell their stories across our owned channels and partner with Comms to identify earned media opportunities
Partner with social media and editorial leads to develop and execute content calendars
Manage local vendors to produce multimedia content (photo, video), printed materials, and branded swag
What You’ll Bring
7+ years of proven experience in marketing with a focus on product marketing preferred
Experience in health and/or development sectors a plus
Experience defining and driving product marketing for B2B or B2G technology products in complex, fast-moving markets
Exceptional written and verbal communication skills
Understanding of social media platforms, algorithms, and analytics a plus
Comfort managing ambiguity and experience quickly building content and processes from the ground up
Ability to prioritize and balance conflicting demands while leading multiple simultaneous projects
Self-starter, highly motivated and solution-oriented
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