Product Marketer at Pharmarun

Job Summary

• Product marketing managers work at the intersection of product development, marketing, and sales. Product marketing managers work at the intersection of product development, marketing, and sales.
• Their broad responsibility is to develop and implement a marketing strategy roadmap for Pharmarun.

Job Description / Responsibilities

• Full understanding of company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Create content and design when required
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

Requirements

• Candidates should possess a Bachelor's Degree qualification.
• Proven experience as a Product Marketing Manager, Brand Manager or similar role
• Background in design and copywriting is a great advantage
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends).

Required Skills:

• Communication
• Storytelling
• Asset/Design development
• Project management
• Collaboration
• Negotiation
• Understanding customer's needs and behaviours
• Keen eye for detail
• Creativity.