Product Manager, Wallet Acquisition at First Bank

DUTIES & RESPONSIBILITIES

• Ensures implementation of Wallet acquisition strategies to meet defined targets. 
• Manages assigned channels of Wallet acquisition to ensure target achievement by the Business Units.
• Generates ideas to develop products and channels for Wallet acquisition.
• Analyses performances along Wallet activations to generate insights for decision-making
• Presents daily, weekly, monthly and quarterly performance reports across Wallet activation Channels to track target achievement.
• Relates with field sales officers to resolve/escalate issues so set targets are achieved.
• Ensures prompt resolution of issues/enquiries to satisfy internal customers to ensure the Bank is Top 3 in customer service. 
• Maintains security of information in line with the principles and policies in the Information Security Handbook. 
• Mine and pool customer data to track behaviors and design strategies for engagement. 
• Online marketing and customer acquisition.
• Data mining and interpretation for business development.
• Responsible and accountable for risk management of his/her business. 
• Work with the BUs to identify new markets that present opportunities for business.
• Consistently review the existing Products/Channels (monthly, Quarterly and Annually).
• Attend and make presentations at various SBUs monthly/quarterly performance review sessions. 
• Be a part of the technical implementation of products and channels by contributing to design, participation at UATs and Pilot Testing Exercises.
• Design Business Requirement Documents for implementations.
• Increase value derived from customer by devising strategies and processes that encourage upwards migration across Firstmonie Wallet Tiers.
• Carry out other responsibilities as assigned by the Head, Personal Banking. 
• Develop & implement strategies for the effective monitoring/tracking of Products.
• Work closely with M&CC, BU and other stakeholders to ensure FirstBank’s Consumer 
• products are highly visible in the market. 
• Coordination of market storms and other marketing drives to acquire new accounts.
• Initiate promotional activities/schemes in conjunction with reputable auto & equipment 
• vendors that are aimed at selling these products in a smart and creative manner. 
• Serve as a contact person for resolution of acquisition channel issues/challenges.

JOB REQUIREMENTS

Education 

• Minimum Education:   First Degree in any relevant discipline. 
• Higher degrees /MBA/professional certifications compulsory

Experience

• Minimum experience: 2 years of general banking experience.

KEY COMPETENCY REQUIREMENTS

Knowledge

• Extensive knowledge of competitor products and their application
• Banking structure, policies and procedures.
• Core Business Processes
• Data Gathering and Analysis
• Regulatory Compliance
• Project Management -Agile Methodology 
• Banking Operations
• Extensive knowledge of FirstBank’s services/products
• Relationship management with Field force

Skill/Competencies

• Ability to evaluate needs of customers, and determine what products or service would best serve those needs
• Interpersonal skills
• IT and Computer appreciation
• Communications skills (written and oral)
• Selling and marketing skills
• Must be self-solution driven, proactive and have acceptable knowledge of the business environment
• Attention to details 
• Reasoning and Analytical Skill.