Product Manager, Savings Account at Wema Bank Plc

Job Summary

To own and deliver the Liability and Revenue projections on all savings accounts through collaborations, effective communications and stakeholder engagement.

Responsibilities

• Provide sales teams with the necessary technical expertise to enable them sell the banks’ savings products e.g printed & electronic materials-fliers, presentations, proposals
• Accountable for the comprehensive, end-to-end management of the savings product portfolio including product development, product marketing (in conjunction with MCIR), business development, product analysis, pricing, and profitability analysis, etc.
• Develops product sales and marketing strategy (in conjunction with MCIR) to ensure achievement of product sales and volume budget across all Clusters/Zones.
• Implement Bank-wide go-to-market strategy for new savings products initiatives, working with all relevant departments / stakeholders to drive execution.
• Prepares product marketing strategy, consumer segmentation, product positioning, objectives, and lifecycle recommendations to achieve overall business goals.
• Monitors sales impact & profitability of marketing expenditures – both on BAU and special campaigns.
• Conducts regular product & market research to determine product sales / market penetration potential across Clusters/Zones; develops and disseminates sales & marketing strategies to leverage opportunities & improve performance.
• Regularly reviews market & consumer trends to uncover new product opportunities across Clusters/Zones, disseminates identified insights in a timely manner for execution
• Identifies new market opportunities, directing RCHs & other marketing teams, appropriately to ensure these are fully leveraged to grow sales and volume
• Acts as primary product liaison with Clusters/Zones ensuring:
  • timely & regular communication on product performance
  • timely & regular communication on product / market changes 
  • relevant product, market insights & identified Area opportunities are presented
  • successful execution and monitoring of product marketing campaigns
• Conducts Branch/Cluster webinars, meetings, visits, and joint customer calls to obtain market feedback and understand peculiarities of local operating environment 
• Routinely attends Zonal Directorate planning / business review meetings-MPR

Analyses escalated area sales challenges, proffers alternative solutions, implements recommendations that ensure achievement of product performance targets

Required Knowledge, Skills & Abilities

• Product- knowledge and training
• People management skills
• Business development skills
• Brand management skills
• Facilitation skills
• Communication skills, 
• Selling skills
• Negotiating skills
• Interpersonal skills 
• Data driven decision making

Supervisory Skills

• Interpersonal skills 
• Decision making skills
• Visionary

Generic Skills

• Organizational skills
• IT
• Analytical skills