Product Manager (Liability Products) at Westfield Consulting

Purpose of Job

• The Product Manager, Liability Products, is responsible for the development, management, and optimization of the bank’s liability product portfolio, including deposits, savings, current accounts, and other funding solutions. 
• This role focuses on driving customer acquisition, product innovation, revenue growth, and market competitiveness while ensuring compliance with regulatory and risk guidelines.
• The Product Manager will collaborate with cross-functional teams, including Sales, Risk, Operations, and Marketing, to enhance product offerings and deliver a superior customer experience.

Roles and Responsibilities

• Develop and manage the bank’s liability product portfolio, ensuring alignment with the bank’s strategic objectives and market needs.
• Conduct market research and competitive analysis to identify trends and opportunities for product innovation.
• Define product roadmaps, ensuring timely rollout of new products and enhancements.
• Oversee the end-to-end product lifecycle, from ideation to implementation and post-launch performance monitoring.
• Establish and track key performance indicators (KPIs) to measure product success and market penetration.
• Develop pricing, bundling, and promotional strategies to optimize product profitability and customer acquisition.
• Work closely with the Sales and Relationship Management teams to drive product adoption and increase the bank’s deposit base.
• Ensure all liability products comply with regulatory requirements and internal risk policies.
• Work closely with Risk, Compliance, and Legal teams to manage product-related risks and develop mitigation strategies.
• Maintain proper documentation for all liability products, including policies, terms, and agreements.
• Act as a key liaison between internal and external stakeholders to facilitate smooth product development and execution.
• Provide training and support to Relationship Managers, Sales teams, and front-line staff on liability product features and benefits.
• Gather customer insights and feedback to continuously improve product offerings and enhance the customer experience.

Experience and Qualifications

• Bachelor’s Degree in Business Administration, Finance, Economics, or a related field. A Master’s degree or relevant professional certification (e.g., CFA, PMP) is an added advantage.
• Minimum of 5 years of experience in product management, preferably within the banking or financial services industry.
• Strong understanding of liability products, deposit mobilization strategies, and market dynamics.
• Proven experience in market research, product development, and financial analysis.