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  • Posted: Oct 5, 2022
    Deadline: Oct 21, 2022
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  • Tyms Africa provides instant microcredit for micro-businesses (mom & pop shops) in Africa using community financing models by digitizing the centuries-aged rotating savings and credit association (ROSCA a.k.a ajo or esusu or adashe).

     

    Product and Growth Marketer

    Job Description

    • Ensure agent acquisition, agency services, agent training and their activeness for rapid growth in transactions.
    • Monitor market trends and conduct.
    • Competitor studies to identify areas of improvement.
    • Utilize marketing intelligence to vet key segments and targets.
    • Establishing and improving the position of our innovative products within the market.
    • Forming and personally exercising marketing strategies including; performance analysis, ROI, competitive analysis, and customer/leads CRM.
    • Email/newsletters and inbound marketing campaigns.
    • Social media marketing.
    • Lead generation.
    • Advertising campaigns (online and offline).
    • Creating valuable content.
    • Meet company KPIs and goals (user acquisition, campaigns, revenue, volume).
    • Plan and execute digital marketing strategy and campaigns (LinkedIn, Google, Facebook, Twitter, and financial media) , ads, paid media using digital marketing platforms/tools
    • Reach and grow an active user base.
    • Create and execute experiments to deliver targets, and run marketing campaigns that drive volume.
    • Create and execute on user acquisition campaigns using a variety of strategies.
    • Track and optimize performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
    • Drive brand building, conversions, and marketing funnel construction and execution.

    Requirements

    • Candidates should possess a Bachelor's Degree with at least 3 years relevant work experience.

    Check how your CV matches this job

    Method of Application

    Interested and qualified? Go to Tyms Africa (formerly AjoMoney) on tinyurl.com to apply

    Build your CV for free. Download in different templates.

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